“Accenture, an international media consultancy firm, attended the first pitch meeting. It conducted Mars’ media audit last year, and the client then called for this pitch,” said a source close to the pitch.
Four confirmed in second round of Mars pitch
BEIJING - OMD, MEC, Starcom Mediavest and ZenithOptimedia have confirmed that they are in the second round of Mars' media pitch in China, though incumbent MediaCom has declined to comment on whether it has been invited back.
“Accenture, an international media consultancy firm, attended the first pitch meeting. It conducted Mars’ media audit last year, and the client then called for this pitch,” said a source close to the pitch.
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