Mark Sinnock joins Ogilvy as regional planning director

Sinnock relocates to Singapore from his position as marketing director for strategy, insight and advertising at supermarket giant Asda in the UK. At Asda Sinnock was responsible for the strategy and execution of the company's US$105 million annual communications budget.

Sinnock replaces Paul Matheson who returns to New York after six years with the WPP agency. He will report to chairman Tim Isaac and CEO Paul Heath in overseeing the entire planning function across Ogilvy’s regional operation, consisting of 29 offices in 17 markets. He will also work across key regional accounts and join Ogilvy's global planning team.

Sinnock started his career at Ogilvy & Mather London working on the Ford account. He later ventured into planning at TBWA and more recently at Fallon London, working on brands including Cadbury ‘Gorilla’, Sony ‘Bravia’ and Skoda ‘Cake’.

On his appointment Sinnock said, "The chance to rejoin Ogilvy in Asia-Pacific represented an opportunity that I simply could not resist. It’s the chance to learn from and work with the best in the business, and for a brand that I know and love."

Heath added, "Mark's combination of experience is unique. He has a successful track record with both big brand TV, fully integrated campaigns and proven business builders for clients like Asda in the UK."