Mango picks OMD Thailand as agency of record

It has been selected as the agency of record for the apparel brand, responsible for all media buying and planning across all platforms.

“I am thankful to Mango for believing in us and giving us an opportunity to showcase and strengthen Mango’s presence in Thailand,” Paul Spencer, managing director at OMD Thailand, commented on the appointment.

“The name 'Mango' is synonymous with quality fashion and it will be an account which the team will enjoy working on.”

OMD Thailand also recently sealed the US$4-million media business for OPPO, the country’s best-selling brand of mobile phone. The June account win involved integrated media planning and buying across traditional and digital platforms.

Super Coffeemix also handed its media business to the agency in April, after a pitch with incumbent agency ZenithOptimedia. That business involves all media duties for the brand, including buying and planning across all media.

At the regional level, OMD won Sony Electronic’s Asia-Pacific media business), in August. This followed a final three-way pitch involving Carat and the incumbent agency MEC.

The agency will handle media planning and buying for all Sony Electronic brands, including notebooks, home audio and visual and digital cameras, across all Asia-Pacific markets, excluding India and Australia.