Time: 1:00 pm (India time) / 3:30 pm (Singapore/Hong Kong time) / 5:30 pm (Sydney time)
Place: Campaign Asia's Youtube channel and CampaignAsia.com
Who: Jean Lin (global CEO of Isobar) and Peter Schelstraete (Asia Pacific group marketing director at The Coca-Cola Company)
Why: The Young Marketers Academy offers youngsters in marketing and branding essential preparation for a successful future (read: when you finally get a 'C' in your title and have 10 back-to-back meetings a day and still no seaview office) in the communications industry. If you can't be at the festival in person, watch the session online for free.
What: Themes Lin and Schelstraete will explore include:
- How clients can help in the brand-building process to get "ideas without limits" from agencies
- Encouraging innovation is all good, but how to empower agencies to break the boundaries
- Why marketers need to play a more active role at the frontline or face the danger of going back to old tracks
- How technology enables ideas from all disciplines and for all channels
- Case studies from jury observations and real-life experience
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