Lucy Shelley
Mar 6, 2024

Listen in: How CMOs deal with imposter syndrome

Imposter syndrome first found its name in the 1970s and is talked about now more than ever before. But how does it affect even the top CEOs?

Photo: Shutterstock/edited with AI
Photo: Shutterstock/edited with AI

Constant upskilling is essential and imposter syndrome looks different across all levels of seniority. Listen to what Kate Burnett, general manager of DMA Talent, and Yarmila Yu, the DMA's chair of Talent and founder of YUnique Marketing have to share. 

Hosted by Lucy Shelley, multimedia editor at PMW, we discuss the difficulty of businesses making smaller teams do more work, the over reliance on AI and the benefit of the government's Skills Bootcamps. 

Source:
Performance Marketing World

Tags

Related Articles

Just Published

16 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

16 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

17 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

18 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.