Lintas has not yet announced a replacement for Xu (pictured).
Xu said his choice to move to a new-media company came about because "the market for 4A agencies is currently not that good".
His new exployer offers an integrated platform consisting of internet portal (www.ifeng.com), mobile channel (3g.ifeng.com) and video channel (v.ifeng.com).
Xu has been onboard since late October.