BEIJING - The Former CEO of Lintas, Andy Xu (徐进), has picked the role of vice president of ifeng.com, an internet brand under Phoenix New Media, from the "dozen job offers" he received since September.
Lintas has not yet announced a replacement for Xu (pictured).
Xu said his choice to move to a new-media company came about because "the market for 4A agencies is currently not that good".
His new exployer offers an integrated platform consisting of internet portal (www.ifeng.com), mobile channel (3g.ifeng.com) and video channel (v.ifeng.com).
Xu has been onboard since late October.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.
Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.
With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
