Reyes, who was ECD, joined DDB in Manila in late 2009. Previously, he had been ECD at the Leo Burnett agency Black Pencil Manila.
In January this year, DDB Philippines appointed Joey Ong as ECD. A source added that it was always clear that Reyes was acting creative head within the agency.
Gil Chua, the agency's group president and chief executive, confirmed the news, adding that three associate art directors and two copywriters had also been retrenched. "Unfortunately their skills no longer matched the changing needs of our clients," Chua said.
Meanwhile, It has also been confirmed that DDB's Manila-based PR affiliate Adverbum has been dissolved into the agency's operations. Former managing director Henrietta 'Bonjin' Bolinao had joined DDB as a PR and CSR consultant.
Chua said the move was decided by shareholders and was not linked to DDB. Following the dissolution, DDB has set up its own PR division comprised of four high profile journalists, publishing and corporate communictions professionals.
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