The contract covers 16 countries identified as LG Electronics' strategic priority markets.
The agency will be responsible for revamping in-store manuals and guidelines for field workers, optimising point-of-sale materials design and development process, and setting up a store monitoring and reporting system that will enable the company's top management team to monitor performance of its stores worldwide.
The first phase of the campaign is due to be rolled out in March across Thailand, Australia, France and the United States. Phase two will be activated in 12 other markets.
G2 Korea's current client list also includes Procter & Gamble, GSK, Heineken, Boehringer Ingelheim, British American Tobacco and Subway.
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