lg electronics
JWT launches YouTube series highlighting global brand leaders
GLOBAL - WPP-owned agency JWT chose last week’s Consumer Electronics Show (CES) in Las Vegas to launch an ongoing video series featuring insights from executives from household-name brands, such as Facebook, Unilever, and LG Electronics.
LG Electronics appoints iCrossing to global digital duties
GLOBAL - LG Electronics, the consumer electronics brand, has appointed iCrossing as its global digital agency-of-record.
LG Electronics partners with G2 Korea for global in-store duties
SEOUL - Grey Group's G2 Korea has won the global in-store marketing mandate for LG Electronics' Home Appliances group, following a three way pitch.
Publicis Modem wins LG’s global digital business
SEOUL – Publicis Modem has been awarded LG’s digital business globally, following an agency pitch reported in December.
LG Electronics misses out on a smart act
South Korean mobile player LG Electronics fires its CEO after entering the smartphone market too late.
BBH appoints Impact Asia for branding push in China
SHANGHAI - Fiona Ng, China MD at Impact Asia, has announced that they have been appointed as PR agency partner by Bartle Bogle Hegarty (BBH). The one year contract commences this month.
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