Benjamin Li
Feb 13, 2012

Lexus goes for 'edgy' local launch of GS executive sedan

HONG KONG - Crown Motors, the sole distributor of Lexus in Hong Kong, has rolled out a new ad campaign titled 'Reveal the unstoppable glamour', which aims to promote a more edgy and sporty image for the Lexus GS executive sedan in conjunction with its retail debut on 17 February.

Lexus's new campaign injects sportive image of its new Lexus GS launch

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

4 hours ago

Hakuhodo International Indonesia appoints 15 new ...

The largest restructuring in the company's history involved the appointment of new leaders in five key business units and the executive committee.

12 hours ago

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

12 hours ago

Wrangles in the jury room: how the challenges of ...

Tricky deliberations, outside influences and questionable entries can make the quest to recognise the best work with an award a difficult one.

13 hours ago

Bacardi picks agencies for trio of global creative ...

AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts.