Responsible for the overall quality and strategic clarity of the creative products, Westendorf will oversee every aspect of the design process.
He has moved across from Landor Cincinnati, and has experience that spans corporate identity, campaigns and packaging. He has worked with brands such as Kraft Foods, KFC and Wrigley.
Prior to joining Landor, Westendorf worked as an art director and creative director at some traditional advertising agencies, whereby he was responsible for setting up design teams as well as overseeing and generating print, brand, and corporate identity programs for clients such as Empire Berol, Fifth Third Bank, Mead Paper, and Morningstar Farms.
Nick Foley, president for Southeast Asia and Pacific at Landor, said, “It’s great to have Richard in Singapore leading the creative team. By investing in both our creative and strategic offers we’re enabling bigger growth for our clients' brands.”
Malaysia Airlines (MAS) recently awarded Landor the brand direction and visual identity duties for its A380 fleet.
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