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Jul 17, 2015
Lamplight rethinks effect of Asian vernaculars on social analytics
HONG KONG - Mandy Chi's Instagram post mentioning her eye capillaries bursting halfway through a Cathay Pacific flight is one example of a negative post associated with a brand on social media. But there is a wider range of sentiment that Lamplight, a new social data analytics company, is trying to help marketers understand.
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