Kraft hands Halls creative account to JWT in Philippines

The Menthol Candy win is JWT Manila’s fourth piece of business under Kraft's portfolio of brands, including other assignments for Eden Cheese, Cheez Whiz cheese spread and Miracle Whip.
 
“Halls is the leading sugar confectionery brand in the world,” said Jos Ortega, CEO of JWT Manila. “We are eager to contribute pioneering ideas that will take Halls to even greater heights in the Philippines.”
 
JWT Manila has already begun working on creative for the brand, which is slated to launch in the next few months.
 
Pam Takai, marketing director of Kraft Philippines, said, “Halls will be a significant player in our growing Kraft portfolio. We look forward to aggressively pushing the brand together with our partners at JWT.”
 
Cadbury, which has Halls in its portfolio, merged with Kraft Foods earlier this year.