Emily Tan
Feb 19, 2013

Ken Mandel leaves Salesforce Marketing Cloud

ASIA-PACIFIC - Ken Mandel, managing director of Salesforce Marketing Cloud Asia, has left to pursue other opportunities, and his role will be absorbed by Charlie Wood, area VP, of Japan, India and Asia-Pacific.

Mandel
Mandel

Mandel joined Salesforce Marketing Cloud in September 2012 when Salesforce acquired Buddy Media and merged with Radian6 to form an end-to-end business solution. At the time, Mandel was Buddy Media's managing director for Asia. 

Wood, likewise, was a regional vice-president with Radian6 and took on his role at Salesforce following the merger. He is based in Sydney. 

"It was a fantastic run with Buddy Media," Mandel told Campaign Asia-Pacific this morning. "We sold the company for $800 million, and after the successful transition, I spent more than six months on the integration. And it all went well, so now it's time to do something else." 

At present Mandel is evaluating his options but feels "no rush to jump into anything". He hinted that his next job move may be in a different industry from business technology. He plans to use his break between jobs to spend time with family and on Jam Ventures, a boutique startup accellerator he founded in March 2007. 
 
In a statement sent to Campaign Asia-Pacific, Salesforce said: "Ken Mandel has left salesforce.com to pursue other opportunities. The company is grateful for his contributions to the success of the Salesforce Marketing Cloud. We wish him the best in his future endeavors."
Source:
Campaign Asia

Related Articles

Just Published

21 hours ago

No formula is the formula for Indonesia’s viral ad ...

While advertising agencies and marketing experts aim to recreate viral video sensations, most will settle for strategies that consistently produce high-engagement content for brands.

21 hours ago

40 Under 40 2024: Charlotte Glennon, Colenso BBDO

Starting her career as a TV producer, Glennon has climbed the ranks to become a senior agency leader. She now leads a large team, has helped her agency secure a Cannes Grand Prix, and champions indigenous voices across the industry.

22 hours ago

Instagram confesses that it lowers quality of ...

Smaller creators worry that they will be disadvantaged by this feature which can harm their content’s reach and visibility.

23 hours ago

Alphabet posts 15% revenue increase for Q3

The company pointed to AI as a bolster to its growth.