Mandel joined Salesforce Marketing Cloud in September 2012 when Salesforce acquired Buddy Media and merged with Radian6 to form an end-to-end business solution. At the time, Mandel was Buddy Media's managing director for Asia.
Wood, likewise, was a regional vice-president with Radian6 and took on his role at Salesforce following the merger. He is based in Sydney.
"It was a fantastic run with Buddy Media," Mandel told Campaign Asia-Pacific this morning. "We sold the company for $800 million, and after the successful transition, I spent more than six months on the integration. And it all went well, so now it's time to do something else."