Emily Tan
Jul 15, 2013

Kelvin Lim leaves B-M Malaysia to head Social@Ogilvy

KUALA LUMPUR - Burson-Marsteller Malaysia's digital strategist Kelvin Lim has left to join Ogilvy PR Worldwide in the newly created role of director of Social@Ogilvy and technology.

Kelvin Lim
Kelvin Lim

Lim started work in mid-June and reports to Ogilvy PR Malaysia managing director Jacey Lee. He heads a team of five and has hit the ground running, already working on several client accounts, including Philips. 

According to Lee, the agency had been looking for someone to fill the role for quite some time and Lim's name had been put forward by people both on the client side and from fellow agencies. 

"We knew how close he is to the team that was in Fleishman-Hillard Malaysia, and subsequently at Burson-Marsteller, and it was a challenge to convince him to give Ogilvy a chance," said Lee. "Fortunately, he said, 'yes'. "

Prior to his role with Burson-Marsteller, Lim was with Fleishman-Hillard Malaysia from 2006 to 2010. He joined B-M shortly after Joycelyn Lee, who was acting GM of FH Malaysia, was appointed head of Burson-Marsteller Malaysia. 

On Friday, Campaign Asia-Pacific broke the news that Burson-Marsteller Malaysia will be merging with Essence Communications and that Joycelyn Lee had opted to leave the agency following the agreement to take some time off. 

Ogilvy's Lee added that Lim was ideal for the role because he understood that social was "part and parcel of the communications landscape and not a branch that functions in isolaton".

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Ballantine’s appoints Lucky Generals as global ...

The incumbent was CBP London.

6 hours ago

Skoda’s Elroq takes cues from nature’s cleverest ...

Developed by FCB London, the global campaign playfully showcases how the world—and all creatures within it—inspire and shape ideas.

11 hours ago

APAC ad spend growth pegged at 5.8%, buoyed by SEA

Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.

12 hours ago

It's time to take a stand against bland marketing

AI can crunch data, but can it truly create magic? Anathea Ruys, CEO of UM Australia, urges brands to use it wisely—or risk fading into the noise.