Kenny Lim
Jan 20, 2010

JWT Singapore appoints Grey's Koh Hwee Peng as creative director

SINGAPORE - JWT has appointed Koh Hwee Peng (pictured) from Grey as creative director in Singapore.

JWT Singapore appoints Grey's Koh Hwee Peng as creative director
After six years at Grey/Batey, Koh will lead JWT Singapore’s creative team and focus on accounts such as Sunsilk, HSBC, Pizza Hut and SilkAir.

With more than 15 years experience in advertising, Koh has done stints at Batey, TBWA, Leo Burnett and Ogilvy where she worked on accounts including Tiger Beer, SingTel, Philips, Prudential and DBS.

“Hwee Peng’s work has been praised at international award shows and she was instrumental in Grey’s rapid growth over the past six years and has managed some monster clients,” said Angus Fraser, managing director of JWT Singapore.

“She has the strategic and creative smarts to build on the great creative reputation we've earned over the past few years,” added Fraser.

Related Articles

Just Published

1 hour ago

Time to Nike-ify DEI

Why we need to rescue the concept of 'merit' from being solely a Trump card.

10 hours ago

Starbucks APAC VP Samuel Fung steps down

The former VP of Product and Marketing is a two-time Campaign Power List honoree. He exits the role after nearly 12 years with the company.

11 hours ago

Can ads make us feel something, even if they can’t ...

The best ads are not just about sales; they resonate deeply with consumers, says the co-founder and creative director of Itch.

11 hours ago

Santander on its shift to one global agency, why it ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness in age of AI.