Staff Reporters
Jul 19, 2011

JWT Melbourne hires new director of digital

MELBOURNE: WPP-owned creative agency JWT Melbourne has appointed Josie Brown has director of digital. Brown joins the agency from Proctor and Gamble where she lead digital across Australia and New Zealand for three years.

Josie Brown
Josie Brown

Prior to her stint with Procter & Gamble, Brown was instrumental in building digital specialist agency Sputnik, as its client services director.

Commenting on the appointment, JWT managing director, Michael Godwin said, "Recently I've been listening to advertisers express their frustration over agencies’ inability to help them build a digital road map for their business, being more focused on tactical execution and campaign extension. So I’m pleased to offer our clients the services of one of Australia's best digital marketing professionals.”

Brown said that in her new role she aims to help clients transform businesses using innovation in technology, social engagement and digital commerce.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

40 Under 40 2024: Sofia Yip, Edelman

A skillful and adaptable leader, Yip's ability to transition between corporate and marketing realms has been transformative in boosting Edelman’s stature and business to new heights.

4 hours ago

Hylink CEO Su Tong resigns amid alleged market ...

The prolific founder and CEO stepped down to "safeguard the company’s reputation and ensure operational continuity" as the allegations are investigated.

4 hours ago

The risks and opportunities of Red's international fame

Amid a looming TikTok ban, Chinese social-media app Red is enjoying a sharp increase in users. But China’s marketing community view the phenomenon as a double-edged sword.

4 hours ago

Move and win roundup: Week of January 20, 2025

Initiative, FleishmanHillard, Jaywing, AirWallex and more in our weekly collection of people moves and account news.