After winning the business from Eye Corp in October last year, JCDecaux has rolled out its first billboard ads in Singapore’s Changi Airport with DBS Bank.
As part of the bank’s regional brand campaign, DBS will run its print ads on JCDecaux’s bulkhead billboards in Changi Airport’s Arrival Halls in Terminals 1, 2 & 3.
Said Evlyn Yang, JCDecaux Singapore general manager, sales and marketing, “Changi Airport is a natural choice for brands aiming to have an exceptional visibility and audience reach on regional and international level. We are happy to be partnering DBS Bank in showcasing its brand on our Airport network”.
DBS will host its campaign with JCDecaux for a year.
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