Emily Tan
Jun 29, 2011

Favspot ties up with DBS Bank and local merchants

HONG KONG – Newly launched location-based service Favspot has signed on with DBS Bank’s Compass Visa to reward users who both pay their bills with the card and save the location on Favspot via the 3HK mobile network.

Favspot combines user reviews and location based marketing
Favspot combines user reviews and location based marketing

Each transaction will share in a pool of US$64,200 worth of cash rebates from DBS. “For example, if 10,000 transactions are carried out during this promotional period, each transaction will receive a rebate of US$0.64 (HK$5),” explained president of Favspot, Wendy Yu.

The location-based platform, owned by Tom Group, has also signed promotional deals with popular local hospitality providers including the Lan Kwai Fong Group, Maxim Group. Triple O’s Burger, Pacific Coffee. Also on board are Butao Noodle, Tai Cheong Bakery, Honeymoon Dessert, Hung Fook Tong Herbal Tea & Soup, with the company saying more are in the pipeline.

The promotions will be rolled out in mid-July when Favspot, via a partnership with 3HK and ESD Life, will send location-based SMS weekly to smartphone users. The messages will alert users to nearby retail outlets with specific promotions.

To obtain the free promotional items, users will have to save the location on Favespot and show the entry to the participating merchant.

Launched just a month ago, Favspot strives to differentiate itself by being more tied to reviews than ‘checking-in’ to every locale you visit. Favspot encourages users to only save and post locations of shops and eateries that they like, focusing rewards on consumers who have paid for a product or service.

The app, which is available for Android smartphones as well as the iPhone, also acts as a personal diary for users who opt to keep their favourite locations private.

 

Source:
Campaign China

Related Articles

Just Published

22 minutes ago

Igniting the spark: A how-to-guide for finding ...

Here’s how one native designer brings her full self to her creative work — and how you can, too.

17 hours ago

40 Under 40 2024: Mamaa Duker, VML

Notable achievements include leading VML through a momentous merger, helping to reel in big sales, and growing WPP’s ethnic and cultural diversity network by a mile.

18 hours ago

Will you let your children inherit a world without ...

A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.

19 hours ago

Campaign CMO Outlook 2024: Why marketers still want ...

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.