From the US: 'What Else?' #10 by IPG McCann for Nespresso
If you're going to get tips on how to score points with the ladies, you can't go wrong with George Clooney. Ad Nut is tickled to see how Jack Black of School of Rock fame comes away with the right tone from the School of Suave—thanks to Nespresso, what else?
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The campaign was created by Wieden & Kennedy London.
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Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.
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Meanwhile, four new agencies enter the top 20.
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A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.
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