Bob Chua, CEO of Pulse Group PLC attributes the appointment to the group’s previous experience with such corridors and country branding projects. "We are delighted to once again work on a very exciting project within the Iskandar corridor, as our experience with various corridors and country branding projects seem to be going from strength to strength."
"There is an increased need in assisting our clients globally develop the most appropriate branding and measurement techniques to increase the awareness, attractiveness, and ROI’s of their activities,” Chua added.
Iskandar Malaysia is the new southern development corridor in Johor state, Malaysia that has been identified as one of the catalyst developments to spur the growth of the Malaysian economy. Covering 2,217 sq k) of land area, the development region encompasses an area of about 3 times the size of Singapore and twice the size of Hong Kong. It covers the entire district of Johor Bahru, Mukim Jeram Batu, Mukim Sungai Karang, Mukim Serkat and Kukup Island in Mukim Ayer Masin, all within the district of Pontian.
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