Jessica Goodfellow
Nov 5, 2019

Is the industry incentivised to tackle ad fraud when it is — inadvertently or not — profiting from it?

Compromised, complicit or somewhere in between, not all players within the digital ad ecosystem are treating ad fraud as a crime.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

25 minutes ago

Women to Watch 2024: Sue Lin Tan, Oliver+

A relentless innovator, Tan empowers others with pioneering solutions in AI, diversity, and sustainability at Oliver+.

25 minutes ago

India's ad body changes influencer rules for health ...

The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and expert advice for health and finance content.

1 hour ago

Vaseline’s new skincare campaign shields gamers ...

64% are unaware of blue light’s risks for skin damage. Vaseline taps in Ogilvy Canada and Singapore for an innovative campaign launched in Thailand.

10 hours ago

WPP’s Mark Read on the new-biz pipeline, rebuilding ...

CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.