Touting more than a 100 million impressions monthly in Singapore, iExpress also has links with more than 50 global ad networks and publishers. It is a performance-based advertising network to deliver cost-effective direct-response online marketing campaigns. It claims its strength lies in targeting ads according to websites users have recently visited.
"Advertisers can opt for CPM or CPC buys on iExpress depending on their marketing objectives. In a rough economy in which every dollar counts, CPC advertising is perfect for direct response campaigns as the risks are low and its targeted reach ensures maximum return on investment for advertisers," said Kenniess Wong (pictured), regional managing director of Interactive Hub.
"Advertisers can opt for CPM or CPC buys on iExpress depending on their marketing objectives. In a rough economy in which every dollar counts, CPC advertising is perfect for direct response campaigns as the risks are low and its targeted reach ensures maximum return on investment for advertisers," said Kenniess Wong (pictured), regional managing director of Interactive Hub.
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