Intel merges online and real-world with latest Ultrabook game

‘Push for Ultrabook’ seeks to engage Facebook and Twitter users from Taiwan, South Korea, India, Indonesia, Philippines, Thailand Singapore, the US and the UK.

Online users sign up through Facebook or Twitter and then wait their turn to take the controls of a real-world game environment—with live video streaming of their efforts broadcast through the game's website. Players in the queue can opt in to receive notifications sent through their Facebook or Twitter account to know when it’s their turn to play.

Contenders stand a chance to win an Ultrabook from the available models, including Leonvo Ideapad Yoga, Acer Aspire P3, Samsung Series 7 Ultra and Asus Taichi.

Stephanie Gan, APAC regional manager for advertising and digital programs at Intel, said the game is a celebration of what’s possible with technology, with an Intel twist that people have come to expect from the brand.

“There are a bunch of flash-based digital games out there, but we wanted to create something with ‘Push for Ultrabook’ that’s fun and real-time,” Gan told Campaign Asia-Pacific. “It's about how Intel connects the physical world with the virtual world, and connects real life with virtual life.”

She said unlike many other online games that are a one-to-one experience, Push can be a one-to-many experience since it's arguably as much fun as a spectator.

The game, supported by sponsored posts on Facebook and Twitter, will be running for three to four weeks depending on participation, according to Intel.

Intel has offered similar re-inventing experiences before, such as its 'Escape Experience' and 'Museum of Me'.