Insurance industry social-media trends and top content

Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.

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In the Engagement Meter column, Unmetric, a social-media intelligence firm focused on brands, presents trends in social media and recent top-performing brand posts from around APAC. This edition looks at the insurance industry.

Facebook

Insurance brands tend to post more content on Wednesdays, but get better engagement on Tuesdays.

Top-performing Facebook content (November 1 through 30)

1. ICICI Prudential India
Engagement Score – 1,000

2. Reliance General Insurance
Engagement Score – 1,000

3. Manulife Thailand
Engagement Score – 1,000

4. Tokio Marine Indonesia
Engagement Score – 1,000

Twitter

The average Insurance Twitter Account from Asia added 277 Followers in the period of Nov 1 - 30, 2017.

Top-performing Twitter content (November 1 through 30)

5. Cigna TTK India India
Engagement Score – 1,000

Tell us what do you do to train & stand a chance to #win amazing prizes! #Clickathon #ContestAlert #IBVVMM #RT #Follow
— Cigna TTK Health (@CignaTTKHealth) 23 November 2017

6. SunLife Philippines
Engagement Score – 1,000

The beautiful @delavinkisses still looking lovely and fresh after the race. Congrats! #SunpiologyDuo #SunlifeCyclePH pic.twitter.com/4sNng2EnHn
— Sun Life PH (@SunLifePH) 18 November 2017

7. Future Generali India
Engagement Score – 1,000

Got the first one right? Here’s the next question. #KalKiTaiyaari #ContestAlert #FGLICancerProtect #Cancer pic.twitter.com/vrJ8MUGRgU
— Future Generali LI (@FGLifeIndia) 17 November 2017

Instagram

Most of the top performing hashtags of insurance brands on Instagram were in local languages.

Top-performing Instagram content (November 1 through 30)

8. FWD Life Philippines
Engagement Score – 1,000

Post a photo of you achieving your bucket list and get the chance to win travel essentials and exciting tours, including a mystery destination at the end of the year! Just post your bucket list photo, tell us the story behind it, follow FWD Life Insurance (@fwdlife_ph), include #fwdbucketlistmoment #fwdlifetimeofpossibilities, and tag three friends. Those who already joined are still eligible. Get your friends to join, too!

A post shared by FWD Life Philippines (@fwdlife_ph) on Nov 2, 2017 at 6:12pm PDT

9. Astra Life Indonesia
Engagement Score – 1,000

Tanpa disadari, kata-kata Ayah simpel namun 'nyentil'. Apa kata-kata Ayah yang paling berkesan? Yuk, ikutan #MomenBarengBokap bersama Astra Life! Caranya: 1. Follow dan Like Instagram, Twitter dan Facebook @astralifeid 2. Upload foto atau karya lainnya yang berisi kata-kata Ayah yang berkesan di akun Instagram pribadimu (pastikan akunmu tidak dikunci) 3. Ceritakan lagi pada Caption tentang #MomenBarengBokap 4. Mention 3 teman untuk ikutan kontes 5. Cantumkan hashtag #MomenBarengBokap dan tag @astralifeid Astra Life akan mendonasikan Rp 20.000,- (dua puluh ribu rupiah) kepada yayasan Sahabat Veteran Indonesia untuk setiap foto atau karya yang dikirimkan peserta yang telah memenuhi Syarat dan Ketentuan.

A post shared by Astra Life powered by Aviva (@astralifeid) on Nov 21, 2017 at 5:45am PST

10. AXA Singapore
Engagement Score – 937

Want to eat healthy but not sure where to head to? #WeFeelYou Here's our 5 recommendations on where you can head to for wholesome meals near the CBD. The best part is, they're all below $15! Now you can have your full without worrying about burning a hole in your pocket ?? ??Credits: @apoketheory, @mojo.sg, @yolofoodsg and @thedailycut.sg . . . #AXAGameChanger #NeverTooLate #foodie #sgeats #eathealthy #livewell #eatwell #healthyfood #foodstagram #goodfood #foodlover #sghealthyliving #healthyeats #foodography #lunch #zeroguilt

A post shared by AXA Singapore (@axagamechanger) on Nov 6, 2017 at 7:32pm PST

* Unmetric's Engagement score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has.