Kim Benjamin
Mar 2, 2021

Instagram boosts interaction with Live Rooms

The Facebook-owned network's move follows Twitter’s launch of Spaces.

Live Rooms: intended to help 'creators' build their business
Live Rooms: intended to help 'creators' build their business

Instagram has announced the launch of Live Rooms, which enables users to add video feeds for up to three guests – two more than the platform's previous limit – when they go live to their followers.

Instagram says Live Rooms gives its "creators" – the name for the site’s high-profile content producers – more ways to build a business and earn a living.

It is the latest development in social networks helping people to connect in real time. At the end of last year, Twitter launched Spaces, which allows users to create audio-only chat rooms for up to 10 people.

Spaces followed hot on the heels of Clubhouse, an invitation-only app allowing users to host a real-time audio feed in a "room" that up to 5,000 people can join, which has enjoyed growing popularity. 

Source:
Campaign UK

Related Articles

Just Published

1 day ago

Publicis climbs the highest in APAC media rankings ...

PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.

2 days ago

Netflix is going all out for Squid Game season ...

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.