Analysis Marketing Data
Gabey Goh
Aug 30, 2016

Ignore market-by-market quirks in digital behaviour at your peril: Experian/IDC research

New research from Experian and IDC confirms significant market variation in search and discovery, as well as the triggers of product interest, purchase intent, and brand engagement.

Preferred communication channels across APAC: Email still strong, but consumers are open to other media.

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