HRS wins Amazon account for global hotel sourcing

Hotel solutions provider HRS has signed a partnership with Amazon to outsource its worldwide hotel sourcing. Beginning in 2019, the agreement includes options for Amazon to deploy other HRS solutions in the effort to enhance Amazon’s global hotel program. The online retailer has more than 610,000 employees worldwide.

The win indicates HRS’ growth in major cities over the years among the sea of large corporate travel management companies.

“HRS’ end-to-end array of hotel services – especially its use of machine learning and aritifical intelligence in sourcing, auditing and search-and-book processes – drove this choice,” the Amazon trvavel team commented in a statement. “Data expertise, innovation and transparency are at the heart of Amazon’s core business principles, and we expect our travel progam to mirror that approach via use of creative, disruptive services that break new ground.”

Meanwhile, HRS CEO Tobias Ragge said on the win: “[Amazon’s] leadership in artificial intelligence, cloud computing and data analytics inspires our own innovations in sourcing, rate auditing and hotel recommendation.”