Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Aug 4, 2021
How CP FreshMart won business by losing Google-search ad auctions
CASE STUDY: With Yell Advertising, the Thai food-delivery service purposely lost search-engine keyword auctions and wrote ad copy that called out the competitor in the above ad spot.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jan 16, 2025
Vivo Thailand captures the bond between teachers ...
Just Published
42 minutes ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The Information
2 hours ago
Agency Report Card 2024: Cheil Worldwide
The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.
The Information
2 hours ago
Agency Report Card 2024: Assembly
Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.
The Information
2 hours ago
Agency Report Card 2024: TBWA
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.