Brandon Doerrer
Feb 9, 2024

How brands are advertising around Super Bowl LVIII

With an in-game spot costing up to $7 million, brands are finding creative ways to be at the Super Bowl without paying to be in it.

Photo credits L-R, top row: Gamefam, Truly; Bottom row: Getty Images

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

10 hours ago

Very pre-Christmas spot transports viewers to ...

Ad features a rendition of Charli XCX's Boys.

10 hours ago

Rapp appoints Jeannine Falcone as global CEO

EXCLUSIVE: Falcone steps in from Accenture Song to fill the role as Marco Scognamiglio retires.

10 hours ago

Giant Nurofen pill packet installation highlights ...

Activation was developed by McCann London, Momentum Worldwide and Chiswick Scenery.

10 hours ago

Arthur Sadoun: 'I have never won a pitch without a ...

The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.