The tender was issued on 22 April and the deadline for application was 30 April but has since been extended to 5 May.
Sources close to the pitch has said that the brief corresponds to the MTR's current branding campaign ‘Connecting you to your future destinations’ that is running for the rest of the year. The winning agency will take over the whole media account.
One industry source said “as the economy is picking up, so is the media market cost. It is very difficult if the client is still demanding cost reduction, which makes media agencies harder to find the suitable media advertising spaces.”
Ogilvy & Mather handled the creative for MTR's latest branding campaign which launched last month.
Sources close to the pitch has said that the brief corresponds to the MTR's current branding campaign ‘Connecting you to your future destinations’ that is running for the rest of the year. The winning agency will take over the whole media account.
One industry source said “as the economy is picking up, so is the media market cost. It is very difficult if the client is still demanding cost reduction, which makes media agencies harder to find the suitable media advertising spaces.”
Ogilvy & Mather handled the creative for MTR's latest branding campaign which launched last month.
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