Staff Reporters
Jun 16, 2010

Hong Kong: Enfagrow offers winning formula

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

Hong Kong: Enfagrow offers winning formula

Q. Which of the following TV commercials do you remember seeing recently?

Position Last Ranking Brand Agency/TV Buyer Percentage
1= (4=) McDonald’s 35th Anniversary DDB/OMD 94%
1= (1) Fortune Pharmacal Coltalin-GP Extra
In-house/In-house 94%
3= (4=) Promise Finance Personal Loan
Asatsu DK/Asatsu DK 86%
3= (13) Mead Johnson Enfagrow A+
Saatchi & Saatchi/Starcom 86%
3= (6=) Colgate Total Toothpaste
Y&R/MEC 86%
6 (-) Want Want Snacks In-house/In-house 84%
7= (-) Extra Professional Sugarfree Chewing Gum
BBDO/MediaCom 82%
7= (-) Enear Cream Bath 
In-house/In-house 82%
9= (6=) Salonpas Patch  
In-house/Asatsu DK 81%
9= (6=) Advance Pharmaceutical Neosed Tablet
WHIM Advertising/In-house 81%
11 (-) Abbott Laboratories PediaSure Senses/PHD 80%
12 (-) HSBC    
JWT/Mindshare 78%
13 (-) Fortune Pharmacal Magsil
In-house/In-house 77%
14 (-) Head & Shoulders Dandruff Care Shampoo
Saatchi & Saatchi/Starcom 76%



 

Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000
adults by Synovate — Gigi Chan: 852-2837-8254.

Source:
Campaign China

Related Articles

Just Published

4 hours ago

Netflix posters will reflect real-time pollution to ...

The digital posters will use measurements of the air quality around them.

8 hours ago

Le Monde expands global footprint with M Internation...

M Le magazine du Monde has debuted its English-language global edition including distribution in key Asian markets such as Japan, Korea, Greater China, and Singapore.

14 hours ago

Audrey Kuah to exit VML APAC co-CEO role, Yi-Chung ...

Kuah, who took on the Wunderman Thompson APAC CEO role in September 2023, exits after nearly 18 months, during which she oversaw the merger of Wunderman Thompson and VMLY&R.

14 hours ago

Publicis Media poaches Mickey Zhang as China president

EXCLUSIVE: Zhang's appointment to a newly created leadership role is aimed at strengthening the team amid regional growth. She brings extensive brand-side and GroupM experience.