Staff Reporters
Jun 16, 2010

Hong Kong: Enfagrow offers winning formula

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

Hong Kong: Enfagrow offers winning formula

Q. Which of the following TV commercials do you remember seeing recently?

Position Last Ranking Brand Agency/TV Buyer Percentage
1= (4=) McDonald’s 35th Anniversary DDB/OMD 94%
1= (1) Fortune Pharmacal Coltalin-GP Extra
In-house/In-house 94%
3= (4=) Promise Finance Personal Loan
Asatsu DK/Asatsu DK 86%
3= (13) Mead Johnson Enfagrow A+
Saatchi & Saatchi/Starcom 86%
3= (6=) Colgate Total Toothpaste
Y&R/MEC 86%
6 (-) Want Want Snacks In-house/In-house 84%
7= (-) Extra Professional Sugarfree Chewing Gum
BBDO/MediaCom 82%
7= (-) Enear Cream Bath 
In-house/In-house 82%
9= (6=) Salonpas Patch  
In-house/Asatsu DK 81%
9= (6=) Advance Pharmaceutical Neosed Tablet
WHIM Advertising/In-house 81%
11 (-) Abbott Laboratories PediaSure Senses/PHD 80%
12 (-) HSBC    
JWT/Mindshare 78%
13 (-) Fortune Pharmacal Magsil
In-house/In-house 77%
14 (-) Head & Shoulders Dandruff Care Shampoo
Saatchi & Saatchi/Starcom 76%



 

Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000
adults by Synovate — Gigi Chan: 852-2837-8254.

Source:
Campaign China

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