Q. Which of the following TV commercials do you remember seeing recently?
Position | Last Ranking | Brand | Agency/TV Buyer | Percentage |
1= | (4=) | McDonald’s 35th Anniversary | DDB/OMD | 94% |
1= | (1) | Fortune Pharmacal Coltalin-GP Extra |
In-house/In-house | 94% |
3= | (4=) | Promise Finance Personal Loan |
Asatsu DK/Asatsu DK | 86% |
3= | (13) | Mead Johnson Enfagrow A+ |
Saatchi & Saatchi/Starcom | 86% |
3= | (6=) | Colgate Total Toothpaste |
Y&R/MEC | 86% |
6 | (-) | Want Want Snacks | In-house/In-house | 84% |
7= | (-) | Extra Professional Sugarfree Chewing Gum |
BBDO/MediaCom | 82% |
7= | (-) | Enear Cream Bath |
In-house/In-house | 82% |
9= | (6=) | Salonpas Patch |
In-house/Asatsu DK | 81% |
9= | (6=) | Advance Pharmaceutical Neosed Tablet |
WHIM Advertising/In-house | 81% |
11 | (-) | Abbott Laboratories PediaSure | Senses/PHD | 80% |
12 | (-) | HSBC |
JWT/Mindshare | 78% |
13 | (-) | Fortune Pharmacal Magsil |
In-house/In-house | 77% |
14 | (-) | Head & Shoulders Dandruff Care Shampoo |
Saatchi & Saatchi/Starcom | 76% |
Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000
adults by Synovate — Gigi Chan: 852-2837-8254.