Staff Reporters
Jun 16, 2010

Hong Kong: Enfagrow offers winning formula

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

Hong Kong: Enfagrow offers winning formula

Q. Which of the following TV commercials do you remember seeing recently?

Position Last Ranking Brand Agency/TV Buyer Percentage
1= (4=) McDonald’s 35th Anniversary DDB/OMD 94%
1= (1) Fortune Pharmacal Coltalin-GP Extra
In-house/In-house 94%
3= (4=) Promise Finance Personal Loan
Asatsu DK/Asatsu DK 86%
3= (13) Mead Johnson Enfagrow A+
Saatchi & Saatchi/Starcom 86%
3= (6=) Colgate Total Toothpaste
Y&R/MEC 86%
6 (-) Want Want Snacks In-house/In-house 84%
7= (-) Extra Professional Sugarfree Chewing Gum
BBDO/MediaCom 82%
7= (-) Enear Cream Bath 
In-house/In-house 82%
9= (6=) Salonpas Patch  
In-house/Asatsu DK 81%
9= (6=) Advance Pharmaceutical Neosed Tablet
WHIM Advertising/In-house 81%
11 (-) Abbott Laboratories PediaSure Senses/PHD 80%
12 (-) HSBC    
JWT/Mindshare 78%
13 (-) Fortune Pharmacal Magsil
In-house/In-house 77%
14 (-) Head & Shoulders Dandruff Care Shampoo
Saatchi & Saatchi/Starcom 76%



 

Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000
adults by Synovate — Gigi Chan: 852-2837-8254.

Source:
Campaign China

Related Articles

Just Published

1 hour ago

The devastating comms impact of a Trumpian ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

2 hours ago

Lunar New Year goodies: APAC's best Year of the ...

Presenting the first crop of our annual roundup of LNY advertising from 2025.

2 hours ago

Here's a thought: Bigger isn’t always better

As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.

3 hours ago

Publicis Groupe taps McCann exec Amit Sutha as ...

Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s creative, media, and data operations in Malaysia. His appointment takes effect January 20.