The total adspend for the first six months, as measured by admanGo, was HK$11.7 billion (US$ 1.5 billion).
June’s figure was HK$2.08 billion ($268 million).
Television is still the most popular medium. According to admanGo, TV held 35.75 per cent of media spend in the first half compared to 29.33 per cent for newspapers and 14.95 per cent for magazines.
Among client sectors, restaurants showed the most significant growth in adspend (up 30 per cent) , along with toiletries (28 per cent) and cosmetics (15 per cent).
Banking was the top client category despite a 16 per cent drop in spend in the first half. In the top 10 categories, beauty and slimming, and the travel industry were the only other two to register a decline.
GlaxoSmithKline in Hong Kong is recorded as the highest spender in the first half, followed by McDonald’s and Wrigley.
June’s figure was HK$2.08 billion ($268 million).
Television is still the most popular medium. According to admanGo, TV held 35.75 per cent of media spend in the first half compared to 29.33 per cent for newspapers and 14.95 per cent for magazines.
Among client sectors, restaurants showed the most significant growth in adspend (up 30 per cent) , along with toiletries (28 per cent) and cosmetics (15 per cent).
Banking was the top client category despite a 16 per cent drop in spend in the first half. In the top 10 categories, beauty and slimming, and the travel industry were the only other two to register a decline.
GlaxoSmithKline in Hong Kong is recorded as the highest spender in the first half, followed by McDonald’s and Wrigley.
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