Honda CRV calls creative pitch in Taiwan

The pitch which has entered the second round last week saw that ADK was not included, a source close to the client has disclosed.

Dentsu Kuohua is the incumbent creative for the Honda CRV account.

According to the company’s website, in 2007, Honda passed Ford Lio Ho to gain fourth place in the Taiwanese automobile market.  And for the first six months of 2010, Honda's market share had gone up to 8.3 per cent consolidating the brand in fourth place behind Toyota, Mitsubishi, and Nissan.

Quoting Taiwanese local media, Hondo Taiwan is striving to become one of the top-three automakers in Taiwan. This was announced during its 10th anniversary celebrations recently when it introduced two new models set for local production this year, including the remodeled Civic sedan and the CR-V SUV. Over the next few years, Honda Taiwan says at least one more light SUV and a seven-seater MPV will go into production locally, too.

By the end of March 2013, Honda Taiwan aims to sell 30,000 units and twice as many over the next five years to become one of the top-three auto brands on the island. It is planning to invest US$30.3 million (NT$1 billion) into capacity expansion at its factory in Pingtung, southern Taiwan.

Honda Taiwan is a wholly owned subsidiary of Honda Motor, which was established in February 2002 shortly after discontinuing its local partnership.  It started production and sales of CR-Vs in January 2003.