Note: Spikes Asia announced the gold, silver and bronze winners on March 1. This story was updated today (March 4) to include the winners of the Grand Prix awards and special awards.
Spikes Asia has announced its 2021 winners. From 3223 entries and a shortlist of 682 pieces of work, the juries awarded 293 Spikes, including 23 Grand Prix awards.
Dentsu was named Network of the Year, Special Group swept the first two spots in the Independent Agency of the Year category, CHE Proximity is the APAC Agency of the Year, Mindshare won the Media Agency of the Year honour, and Factory01 won the Spikes Palm (see a full listing of the special award winners below).
Among the 23 Grand Prix winners, three campaigns won multiple times. Saatchi & Saatchi Melbourne's 'Donation Dollar' for The Royal Australian Mint won four (Design, Direct, Industry Craft and Outdoor); Wunderman Thompson's 'Stay Home Miles Exchange' for Thai Airways won two (Brand Experience & Activation and Mobile); and 'The Ocean: Future Masterpieces' Exhibition by Dentsu Live, Dentsu and Dentsu Digital for Yokohama Hakkeijima's Sendai Umino-Mori Aquarium won two (Digital and Digital Craft). In addition, one brand, Tourism New Zealand, was involved in two Grand Prix awards for two different campaigns—with Special Group for 'Good Morning World' (Integrated) and with TBWA Sydney for 'Play NZ (Media)'.
The juries handed out 36 golds, 86 silvers, 146 bronzes and two category Spikes (in Creative Effectiveness and Innovation) in addition to the Grand Prix awards (see the complete winner tables and a table of statistics below). Geographically, Australia led with 78 awards in total. India came second with 48 Spikes, followed closely by New Zealand with 47.
“With the awards paused in 2020, this is a really special moment to be able to celebrate Asian creativity and the brilliance of markets such as India and China that have stood out in this year’s Spikes and Tangrams rankings," Atifa Silk, managing director of Spikes Asia, said. "Being awarded a Spike, whatever the colour, is a huge achievement and testament to creative excellence. The winners make us all prouder than ever to be part of a region that’s dynamic, diverse and consistently raising the bar for creativity.”
Visit the special 'Spikes Unwrapped' page to see an accompanying Spikes Asia Creativity Report, a global resource for benchmarking creativity and effectiveness across APAC. The report will feature official rankings, trends and commentary from the jury presidents. Susie Walker, head of awards, Spikes Asia, will present a film looking at the key insights from the winning work from the Spikes Asia Creativity Report.
Related:
- The winners of this year's Tangrams Strategy and Effectiveness Awards have also been announced.
- Don't miss our full coverage of last week's Spikes Asia X Campaign online conference, including the winners of the Young Spikes competitions.
- See how Campaign Asia-Pacific's editors did predicting the winners in three batches of Spikes predictions: Contenders 1, Contenders 2, Contenders 3
- Watch some of the winning work and an 'Inside the jury room' panel discussion.
SPECIAL AWARDS
Spikes Asia Special Awards were given as follows:
Network of the Year:
- Dentsu
- BBDO Worldwide
- Ogilvy
Independent Agency of the Year:
- Special Group, Auckland, New Zealand
- Special Group, Sydney, Australia
- Thinkerbell, Melbourne, Australia
Asia Pacific Agency of the Year:
- CHE Proximity, Melbourne, Australia
- Saatchi & Saatchi, Melbourne, Australia
- Dentsu Inc., Tokyo, Japan
Media Network of the Year:
- Mindshare
- UM
- Mediacom
Spikes Palm:
- Factory01, Thailand
- Sweetshop, New Zealand
- Revolver, Australia
Country Agency of the Year:
- CHE Proximity, Melbourne, Australia
- Ogilvy Hong Kong, Hong Kong SAR
- Dentsu Webchutney, Mumbai, India
- Dentsu Inc., Tokyo, Japan
- Grey Malaysia, Petaling Jaya, Malaysia
- DDB New Zealand, Auckland, New Zealand
- Ogilvy Singapore
- Ogilvy Taiwan, Taipei City, Taiwan
- Wunderman Thompson Bangkok, Thailand
GRAND PRIX AWARDS
ALL SPIKES WINNERS
The following tables show all of the 2021 winners across 23 categories.
Notes:
- Grand Prix winners (listed in the table above and shown below) were initially listed on this page as gold winners on March 1, 2021, until they were elevated to Grand Prix status on March 4, 2021.
- Multiple wins for the same work at one metal level (gold, silver or bronze) indicate wins in multiple sub-categories, which we have omitted for space. Please see the Spikes Asia website for details.
- We have included only the entrant agency/company; please see the Spikes Asia website for details on additional agencies involved in each entry.
Brand Experience and Activation
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | STAY HOME MILES EXCHANGE | THAI AIRWAYS | THAI AIRWAYS | WUNDERMAN THOMPSON BANGKOK | THAILAND |
| Gold Spike | STAY HOME MILES EXCHANGE | THAI AIRWAYS | THAI AIRWAYS | WUNDERMAN THOMPSON BANGKOK | THAILAND |
| Gold Spike | MICHELIN IMPOSSIBLE | KFC | KENTUCKY FRIED CHICKEN | OGILVY AUSTRALIA, Sydney / OPR AGENCY, Sydney | AUSTRALIA |
| Gold Spike | PLEASE ARREST ME | RIT FOUNDATION | GENDER EQUALITY AND HUMAN RIGHTS | OGILVY SINGAPORE | SINGAPORE |
| Gold Spike | THE 8-BIT JOURNO | VICE MEDIA | NEWS SERVICE | DENTSU WEBCHUTNEY, Mumbai | INDIA |
| Gold Spike | THE 8-BIT JOURNO | VICE MEDIA | NEWS SERVICE | DENTSU WEBCHUTNEY, Mumbai | INDIA |
| Silver Spike | EMERSON'S - TINY PUB | LION | BEER | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Silver Spike | CURING HOMESICKNESS | SYDNEY CHILDREN'S HOSPITALS FOUNDATION | FUNDRAISING INITIATIVE | CHE PROXIMITY, Melbourne | AUSTRALIA |
| Silver Spike | RED RESTAURANTS DRIVE | TV TOKYO | TV DRAMA | HAKUHODO KETTLE INC., Tokyo / TV TOKYO CORPORATION | JAPAN |
| Silver Spike | SHIBUYA VIRTUAL HALLOWEEN | AU BY KDDI, FUTURE DESIGN SHIBUYA | SHIBUYA CITY, TELECOM SERVICES | GEOMETRY OGILVY JAPAN, Tokyo / GEOMETRY JAPAN, Tokyo | JAPAN |
| Silver Spike | MICROCODES | SAMSUNG | SAMSUNG GALAXY S20 | CHE PROXIMITY, Melbourne | AUSTRALIA |
| Silver Spike | SECOND LIFE | IBM | IBM WATSON | GEOMETRY OGILVY JAPAN, Tokyo | JAPAN |
| Silver Spike | PROPILOT GOLF BALL | NISSAN | PROPILOT 2.0 | NISSAN MOTOR COMPANY, Kanagawa / TBWA\HAKUHODO INC., Tokyo | JAPAN |
| Silver Spike | MICROCODES | SAMSUNG | SAMSUNG GALAXY S20 | CHE PROXIMITY, Melbourne | AUSTRALIA |
| Silver Spike | THE SOAP WITH A LUMP | HINDUSTAN UNILEVER LTD | LUX | WUNDERMAN THOMPSON, Mumbai | INDIA |
| Silver Spike | NOW, WORDS AREN'T JUST HEARD, BUT FELT. | SAMSUNG | SAMSUNG GOOD VIBES | CHEIL INDIA, Gurgaon | INDIA |
| Bronze Spike | THE SECRET SUPPORTER | DUTCH MILL GROUP | DUTCH MILL | CJ WORX, Bangkok | THAILAND |
| Bronze Spike | STEINLAGER - BLACK LAUNDRY | LION | PROMOTE NATIONWIDE CAMARADERIE WITH LIVE EXPERIENCE | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Bronze Spike | PUBLICLY TRADED | LIFESTYLES | LIFESTYLES | FCB/SIX NY | CANADA |
| Bronze Spike | PROPILOT GOLF BALL | NISSAN | PROPILOT 2.0 | NISSAN MOTOR COMPANY, Kanagawa / TBWA\HAKUHODO INC., Tokyo | JAPAN |
| Bronze Spike | MICROCODES | SAMSUNG | SAMSUNG GALAXY S20 | CHE PROXIMITY, Melbourne | AUSTRALIA |
| Bronze Spike | #TIRORITUNE | MCDONALD’S JAPAN | 500 YEN EXTRA VALUE MEAL | TBWA\HAKUHODO INC., Tokyo | JAPAN |
| Bronze Spike | SECOND LIFE | IBM | IBM WATSON | GEOMETRY OGILVY JAPAN, Tokyo | JAPAN |
| Bronze Spike | KIWIRAIL - NEAR MISS MEMORIALS | KIWIRAIL NEW ZEALAND AND TRACKSAFE | RAIL SAFETY AWARENESS | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Bronze Spike | BURNT CHRISTMAS TREE | AUSTRALIAN RED CROSS | DISASTER RELIEF FUND | DDB SYDNEY | AUSTRALIA |
| Bronze Spike | UNEXPLORED RADIO STUDIO | JAGUER LAND ROVER JAPAN LTD | RANGE ROVER | FACT, Tokyo | JAPAN |
| Bronze Spike | UBER EATS NO REPEATS | UBER EATS | UBER EATS | SPECIAL GROUP, Sydney | AUSTRALIA |
| Bronze Spike | SLOWAYS | NRMA | INSURANCE | CHE PROXIMITY, Melbourne | AUSTRALIA |
| Bronze Spike | A FUTURE WITHOUT CHANGE | MONASH UNIVERSITY | STUDENT RECRUITMENT | VMLY&R MELBOURNE | AUSTRALIA |
| Bronze Spike | LIGHT SAVER | EMART | LIGHT SAVER | CHEIL WORLDWIDE , Seoul | SOUTH KOREA |
| Bronze Spike | EMERSON'S - TINY PUB | LION | BEER | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Bronze Spike | STEINLAGER - BLACK LAUNDRY | LION | PROMOTE NATIONWIDE CAMARADERIE WITH LIVE EXPERIENCE | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Bronze Spike | FRIEND-VERTISING | SKINNY | SKINNY | SKINNY, Auckland / COLENSO BBDO, Auckland | NEW ZEALAND |
| Bronze Spike | SECRET MENU | KFC | KFC APP | OGILVY AUSTRALIA, Sydney | AUSTRALIA |
| Bronze Spike | STAY HOME MILES EXCHANGE | THAI AIRWAYS | THAI AIRWAYS | WUNDERMAN THOMPSON BANGKOK | THAILAND |
| Bronze Spike | TIKTIONARY | BYTEDANCE KK | TIKTOK | TOHOKUSHINSHA FILM CORPORATION, Tokyo / BYTEDANCE KK, Tokyo / DENTSU INC., Tokyo | JAPAN |
| Bronze Spike | CONTACTLESS PARTNER WORKOUTS | NIKE | NIKE BRAND | KLUE, Shanghai | CHINA |
| Bronze Spike | #PLAYTHIS | SPOTIFY INDIA LLP | MUSIC STREAMING | DDB MUDRA, Mumbai | INDIA |
| Bronze Spike | UNI-FORM | VOGUE | FASHION | OGILVY, Taipei City / OGILVY HONG KONG | TAIWAN / HONG KONG |
| Bronze Spike | BORROW THE ALL BLACKS | ASB BANK | BUSINESS BANKING | ASB BANK, Auckland / WITH COLLECTIVE, Auckland | NEW ZEALAND |
| Bronze Spike | BORROW THE ALL BLACKS | ASB BANK | BUSINESS BANKING | ASB BANK, Auckland / WITH COLLECTIVE, Auckland | NEW ZEALAND |
| Bronze Spike | MCCLASSROOM | MCDONALD'S | MCDONALD'S | LEO BURNETT MANILA | THE PHILIPPINES |
| Bronze Spike | MCCLASSROOM | MCDONALD'S | MCDONALD'S | LEO BURNETT MANILA | THE PHILIPPINES |
| Bronze Spike | FIRST SATURDAY | NRMA | INSURANCE | CHE PROXIMITY, Melbourne | AUSTRALIA |
| Bronze Spike | ANZ MR HUMFREEZ | ANZ BANK | ANZ BANK | TBWA\AUCKLAND | NEW ZEALAND |
| Bronze Spike | THE 8-BIT JOURNO | VICE MEDIA | NEWS SERVICE | DENTSU WEBCHUTNEY, Mumbai | INDIA |
Creative eCommerce
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | PUBLICLY TRADED | LIFESTYLES | LIFESTYLES | FCB/SIX NY | USA |
| Gold Spike | PUBLICLY TRADED | LIFESTYLES | LIFESTYLES | FCB/SIX NY | USA |
| Silver Spike | SECRET MENU | KFC | KFC APP | OGILVY AUSTRALIA, Sydney | AUSTRALIA |
| Silver Spike | SECRET MENU | KFC | KFC APP | OGILVY AUSTRALIA, Sydney | AUSTRALIA |
| Bronze Spike | TEKKA ONLINE MARKET | INFOCOMM MEDIA DEVELOPMENT AUTHORITY (IMDA) | TEKKA ONLINE MARKET | BLKJ, Singapore | SINGAPORE |
| Bronze Spike | LOVE COLLECTION | IKEA | IKEA | OGILVY HONG KONG | HONG KONG |
| Bronze Spike | DESTINATION MENU | THAI AIRWAYS | THAI AIRWAYS | WUNDERMAN THOMPSON BANGKOK | THAILAND |
Creative Effectiveness
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Creative Effectiveness Grand Prix | SAFETY HUB | NRMA | INSURANCE | CHE PROXIMITY, Melbourne | AUSTRALIA |
| Creative Effectiveness Spike | I'M DRINKING IT FOR YOU | DB BREWERIES | DB EXPORT EXTRA LOW CARB | DB BREWERIES, Auckland / COLENSO BBDO, Auckland | NEW ZEALAND |
Creative Strategy
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | PROJECT FREE PERIOD | JOHNSON & JOHNSON | STAYFREE | DDB MUDRA, Mumbai | INDIA |
| Gold Spike | THE 8-BIT JOURNO | VICE MEDIA | NEWS SERVICE | DENTSU WEBCHUTNEY, Mumbai | INDIA |
| Silver Spike | GOOD MORNING WORLD | TOURISM NEW ZEALAND | NEW ZEALAND TOURISM | SPECIAL GROUP, Auckland / SPECIAL GROUP, Sydney | NEW ZEALAND / AUSTRALIA |
| Silver Spike | THE PUNISHING SIGNAL | MUMBAI POLICE | THE PUNISHING SIGNAL | FCB INDIA , Delhi | INDIA |
| Silver Spike | YOUR PLASTIC DIET | WWF | PLASTIC DIET | GREY MALAYSIA, Petaling Jaya | MALAYSIA |
| Bronze Spike | TIMES OUT & PROUD CLASSIFIEDS | THE TIMES OF INDIA | THE TIMES OF INDIA | FCB INDIA , Delhi | INDIA |
| Bronze Spike | THE 8-BIT JOURNO | VICE MEDIA | NEWS SERVICE | DENTSU WEBCHUTNEY, Mumbai | INDIA |
| Bronze Spike | PURPLE HIVE PROJECT | BEGA | BEGA B HONEY | THINKERBELL, Melbourne | AUSTRALIA |
Design
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | DONATION DOLLAR | THE ROYAL AUSTRALIAN MINT | DONATION DOLLAR | SAATCHI & SAATCHI, Melbourne | AUSTRALIA |
| Gold Spike | PRE CHECK | NEW ZEALAND BREAST CANCER FOUNDATION | NEW ZEALAND BREAST CANCER FOUNDATION | NEW ZEALAND BREAST CANCER FOUNDATION, Auckland / COLENSO BBDO, Auckland | NEW ZEALAND |
| Gold Spike | HELP! THE GAME | NRMA | INSURANCE | CHE PROXIMITY, Melbourne | AUSTRALIA |
| Gold Spike | UNI-FORM | VOGUE | FASHION | OGILVY, Taipei City / OGILVY HONG KONG | TAIWAN / HONG KONG |
| Silver Spike | POCKY THE GIFT | EZAKI GLICO CO., LTD. | POCKY THE GIFT | DENTSU INC., Tokyo | JAPAN |
| Silver Spike | PUBLICLY TRADED | LIFESTYLES | LIFESTYLES | FCB/SIX NY | CANADA |
| Silver Spike | EMERSON'S - TINY PUB | LION | BEER | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Silver Spike | POCKY THE GIFT | EZAKI GLICO CO., LTD. | POCKY THE GIFT | DENTSU INC., Tokyo | JAPAN |
| Bronze Spike | PERSONAL FUEL | NIKKEI INC. | THE HOSHI AWARDS FOR SCIENTIFIC IMAGINATION IN LITERATURE | DENTSU INC., Tokyo | JAPAN |
| Bronze Spike | ART FESTIVAL L(A)UNCH BOX | AGRICULTURE DEPARTMENT, NEW TAIPEI CITY GOVERNMENT AND JUMING MUSEUM | JINSHAN LIGHT FESTIVAL | DENTSU ONE, Taipei City | TAIWAN |
| Bronze Spike | INDEED JOY SEARCH | INDEED | SEARCH ENGINE | DENTSU INC., Tokyo | JAPAN |
| Bronze Spike | POCKY THE GIFT | EZAKI GLICO CO., LTD. | POCKY THE GIFT | DENTSU INC., Tokyo | JAPAN |
| Bronze Spike | QIXI_KISS BOTTLE | BUDWEISER | BUDWEISER QIXI KISS BOTTLE | BUDWEISER CHINA, Shanghai | CHINA |
| Bronze Spike | ANZ MR HUMFREEZ | ANZ BANK | ANZ BANK | TBWA\AUCKLAND | NEW ZEALAND |
Digital
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | "THE OCEAN: FUTURE MASTERPIECES" EXHIBITION | YOKOHAMA HAKKEIJIMA INC. | SENDAI UMINO-MORI AQUARIUM | DENTSU LIVE INC., Tokyo / DENTSU INC., Tokyo / DENTSU DIGITAL INC., Tokyo | JAPAN |
| Gold Spike | MEDDLE IN THE NEW ZEALAND ELECTION | EVERY KIWI VOTE COUNTS | EVERY KIWI VOTE COUNTS | SPECIAL GROUP, Auckland | NEW ZEALAND |
| Gold Spike | PLEASE ARREST ME | RIT FOUNDATION | GENDER EQUALITY AND HUMAN RIGHTS | OGILVY SINGAPORE | SINGAPORE |
| Gold Spike | PURPLE HIVE PROJECT | BEGA | BEGA B HONEY | THINKERBELL, Melbourne | AUSTRALIA |
| Gold Spike | MEDDLE IN THE NEW ZEALAND ELECTION | EVERY KIWI VOTE COUNTS | EVERY KIWI VOTE COUNTS | SPECIAL GROUP, Auckland | NEW ZEALAND |
| Silver Spike | NOW, WORDS AREN'T JUST HEARD, BUT FELT. | SAMSUNG | SAMSUNG GOOD VIBES | CHEIL INDIA, Gurgaon | INDIA |
| Silver Spike | MEDDLE IN THE NEW ZEALAND ELECTION | EVERY KIWI VOTE COUNTS | EVERY KIWI VOTE COUNTS | SPECIAL GROUP, Auckland | NEW ZEALAND |
| Silver Spike | BONDS OUT NOW | BONDS | PRIDE UNDERWEAR RANGE | LEO BURNETT MELBOURNE | AUSTRALIA |
| Silver Spike | A CIPHERED RELEASE OF MUSIC VIDEO : STRAY SHEEP CODE | SONY MUSIC LABELS / REISSUE RECORDS | KENSHI YONEZU "STRAY SHEEP" | SIX, Tokyo / HAKUHODO INC., Tokyo / HAKUHODO KETTLE INC., Tokyo | JAPAN |
| Silver Spike | TIKTIONARY | BYTEDANCE KK | TIKTOK | TOHOKUSHINSHA FILM CORPORATION, Tokyo / BYTEDANCE KK, Tokyo / DENTSU INC., Tokyo | JAPAN |
| Silver Spike | PURPLE HIVE PROJECT | BEGA | BEGA B HONEY | THINKERBELL, Melbourne | AUSTRALIA |
| Silver Spike | THE 8-BIT JOURNO | VICE MEDIA | NEWS SERVICE | DENTSU WEBCHUTNEY, Mumbai | INDIA |
| Bronze Spike | BRAUN X FORMOSA CHANG | HENG LEONG HANG CO. LTD | BRAUN SHAVER | UNI-SMART DIGITAL MARKETING, Taipei City | TAIWAN |
| Bronze Spike | NOW, WORDS AREN'T JUST HEARD, BUT FELT. | SAMSUNG | SAMSUNG GOOD VIBES | CHEIL INDIA, Gurgaon | INDIA |
| Bronze Spike | #PLAYTHIS | SPOTIFY INDIA LLP | MUSIC STREAMING | DDB MUDRA, Mumbai | INDIA |
| Bronze Spike | PRIDE PASS | MANPOWERGROUP | RECRUITMENT AGENCY | POSTERSCOPE, Singapore / VMLY&R ASIA, Singapore | SINGAPORE |
| Bronze Spike | GLOBAL PRIDE CROSSING | INTERPRIDE, EUROPEAN PRIDE ORGANISERS ASSOCIATION (EPOA) | GLOBAL PRIDE 2020 | WE ARE SOCIAL, Singapore | SINGAPORE |
| Bronze Spike | LOVE COLLECTION | IKEA | IKEA | OGILVY HONG KONG | HONG KONG |
| Bronze Spike | SECOND FIRST STEPS | HYUNDAI MOTOR GROUP | H-MEX | HYUNDAI MOTOR COMPANY, Seoul / INNOCEAN WORLDWIDE, Seoul | SOUTH KOREA |
| Bronze Spike | THE CHEERING BANDAGE | YOUNG CHEMICAL, FACEBOOK KOREA | THE CHEERING BANDAGE | INNOCEAN WORLDWIDE, Seoul | SOUTH KOREA |
| Bronze Spike | THE SECRET SUPPORTER | DUTCH MILL GROUP | DUTCH MILL | CJ WORX, Bangkok | THAILAND |
| Bronze Spike | ESSENTIAL THANKS | ASB BANK | COMMUNITY AND SPONSORSHIP | ASB BANK, Auckland / WITH COLLECTIVE, Auckland | NEW ZEALAND |
| Bronze Spike | NRMA INSURANCE: EVERY HOME IS WORTH PROTECTING | NRMA | INSURANCE | THINKERBELL, Melbourne / THE MONKEYS, PART OF ACCENTURE INTERACTIVE, Sydney | AUSTRALIA |
| Bronze Spike | THE WOMAN BEHIND THE VOICE | I TOUCH MYSELF PROJECT | I TOUCH MYSELF PROJECT | WUNDERMAN THOMPSON, Sydney | AUSTRALIA |
| Bronze Spike | GOOD MORNING WORLD | TOURISM NEW ZEALAND | NEW ZEALAND TOURISM | SPECIAL GROUP, Auckland / SPECIAL GROUP, Sydney | NEW ZEALAND / AUSTRALIA |
| Bronze Spike | GLOBAL PRIDE CROSSING | INTERPRIDE, EUROPEAN PRIDE ORGANISERS ASSOCIATION (EPOA) | GLOBAL PRIDE 2020 | WE ARE SOCIAL, Singapore | SINGAPORE |
| Bronze Spike | MEDDLE IN THE NEW ZEALAND ELECTION | EVERY KIWI VOTE COUNTS | EVERY KIWI VOTE COUNTS | SPECIAL GROUP, Auckland | NEW ZEALAND |
| Bronze Spike | THE 8-BIT JOURNO | VICE MEDIA | NEWS SERVICE | DENTSU WEBCHUTNEY, Mumbai | INDIA |
Digital Craft
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | "THE OCEAN: FUTURE MASTERPIECES" EXHIBITION | YOKOHAMA HAKKEIJIMA INC. | SENDAI UMINO-MORI AQUARIUM | DENTSU LIVE INC., Tokyo / DENTSU INC., Tokyo / DENTSU DIGITAL INC., Tokyo | JAPAN |
| Silver Spike | 12 TO THE FIFTH POWER CAKES | LUMINE CO.,LTD. | LUMINE CO.,LTD. | DENTSU INC., Tokyo | JAPAN |
| Bronze Spike | GAME CHRONICLE | ALL NIPPON AIRWAYS | IS JAPAN COOL? | ENJIN, Tokyo | JAPAN |
| Bronze Spike | STRESS PORTRAITS | CIGNA | PUBLIC SERVICE ANNOUNCEMENT | McCANN HONG KONG | HONG KONG |
| Bronze Spike | SECOND LIFE | IBM | IBM WATSON | GEOMETRY OGILVY JAPAN, Tokyo | JAPAN |
Direct
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | DONATION DOLLAR | THE ROYAL AUSTRALIAN MINT | DONATION DOLLAR | SAATCHI & SAATCHI, Melbourne | AUSTRALIA |
| Gold Spike | DONATION DOLLAR | THE ROYAL AUSTRALIAN MINT | DONATION DOLLAR | SAATCHI & SAATCHI, Melbourne | AUSTRALIA |
| Gold Spike | STAY HOME MILES EXCHANGE | THAI AIRWAYS | THAI AIRWAYS | WUNDERMAN THOMPSON BANGKOK | THAILAND |
| Gold Spike | ANZ MR HUMFREEZ | ANZ BANK | ANZ BANK | TBWA\AUCKLAND | NEW ZEALAND |
| Silver Spike | SLOWAYS | NRMA | INSURANCE | CHE PROXIMITY, Melbourne | AUSTRALIA |
| Silver Spike | PIZZA HUT X IKEA SÄVA | PIZZA HUT HONG KONG | PIZZA HUT | OGILVY HONG KONG | HONG KONG |
| Silver Spike | BURNT CHRISTMAS TREE | AUSTRALIAN RED CROSS | DISASTER RELIEF FUND | DDB SYDNEY | AUSTRALIA |
| Silver Spike | WORLD'S MOST REPORTED TRAILER | TRIGGER HAPPY | THAPPAD | DENTSU WEBCHUTNEY, Mumbai | INDIA |
| Silver Spike | YOUR PLASTIC DIET | WWF | PLASTIC DIET | GREY MALAYSIA, Petaling Jaya | MALAYSIA |
| Bronze Spike | STEINLAGER - BLACK LAUNDRY | LION | PROMOTE NATIONWIDE CAMARADERIE WITH LIVE EXPERIENCE | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Bronze Spike | STAY HOME MILES EXCHANGE | THAI AIRWAYS | THAI AIRWAYS | WUNDERMAN THOMPSON BANGKOK | THAILAND |
| Bronze Spike | WORLD'S MOST REPORTED TRAILER | TRIGGER HAPPY | THAPPAD | DENTSU WEBCHUTNEY, Mumbai | INDIA |
| Bronze Spike | YOUR PLASTIC DIET | WWF | PLASTIC DIET | GREY MALAYSIA, Petaling Jaya | MALAYSIA |
| Bronze Spike | THE 8-BIT JOURNO | VICE MEDIA | NEWS SERVICE | DENTSU WEBCHUTNEY, Mumbai | INDIA |
| Bronze Spike | #NOTJUSTACADBURYAD | MONDELEZ | CADBURY DAIRY MILK | OGILVY INDIA, Mumbai | INDIA |
| Bronze Spike | MICROCODES | SAMSUNG | SAMSUNG GALAXY S20 | CHE PROXIMITY, Melbourne | AUSTRALIA |
| Bronze Spike | MEDDLE IN THE NEW ZEALAND ELECTION | EVERY KIWI VOTE COUNTS | EVERY KIWI VOTE COUNTS | SPECIAL GROUP, Auckland | NEW ZEALAND |
| Bronze Spike | WORLD'S MOST REPORTED TRAILER | TRIGGER HAPPY | THAPPAD | DENTSU WEBCHUTNEY, Mumbai | INDIA |
| Bronze Spike | THE 8-BIT JOURNO | VICE MEDIA | NEWS SERVICE | DENTSU WEBCHUTNEY, Mumbai | INDIA |
Entertainment
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | LAND OF LIGHT BULBS | PETRONAS | PETRONAS | DIRECTORS THINK TANK, Petaling Jaya / ENSEMBLE WORLDWIDE, Petaling Jaya | MALAYSIA |
| Gold Spike | MAEPRANOM | PHIBOONCHAI MAEPRANOM THAI CHILI PASTE CO., LTD. | MAEPRANOM CHILLI SAUCE | SOUR BANGKOK | THAILAND |
| Gold Spike | PLEASE ARREST ME | RIT FOUNDATION | GENDER EQUALITY AND HUMAN RIGHTS | OGILVY SINGAPORE | SINGAPORE |
| Silver Spike | 6 TAKES OF DRAMA | DHOSPAAK CO., LTD. | KULOV | GREYNJ UNITED, Bangkok | THAILAND |
| Silver Spike | THE MASSACRE OF KINGDOM | NETFLIX | NETFLIX KINGDOM | THE GLUE SOCIETY, Sydney / WIEDEN+KENNEDY TOKYO | AUSTRALIA / JAPAN |
| Silver Spike | THE FIRST TAKE | THE FIRST TAKE MUSIC | THE FIRST TAKE | TBWA\HAKUHODO INC., Tokyo | JAPAN |
| Bronze Spike | SHOP UNFRIEND | CENTRAL DEPARTMENT STORE | CENTRAL MIDNIGHT SALE | WOLF BANGKOK | THAILAND |
| Bronze Spike | A LIFE WITH WALK | SQUARE ENIX | DRAGON QUEST WALK | CHERRY, Tokyo | JAPAN |
| Bronze Spike | BONDS UNPLUGGED | BONDS | PERIOD UNDIES | LEO BURNETT MELBOURNE | AUSTRALIA |
Film
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | SHOP UNFRIEND | CENTRAL DEPARTMENT STORE | CENTRAL MIDNIGHT SALE | WOLF BANGKOK | THAILAND |
| Gold Spike | SHOP UNFRIEND | CENTRAL DEPARTMENT STORE | CENTRAL MIDNIGHT SALE | WOLF BANGKOK | THAILAND |
| Silver Spike | SAVLON - THE ARTIST | ITC - SAVLON | SAVLON SWASTH INDIA MISSION | OGILVY INDIA, Mumbai | INDIA |
| Silver Spike | MY GOAL | TMB BANK PUBLIC COMPANY LIMITED | ME BY TMB | OGILVY, Bangkok | THAILAND |
| Silver Spike | SAVLON - THE ARTIST | ITC - SAVLON | SAVLON SWASTH INDIA MISSION | OGILVY INDIA, Mumbai | INDIA |
| Silver Spike | MY GOAL | TMB BANK PUBLIC COMPANY LIMITED | ME BY TMB | OGILVY, Bangkok | THAILAND |
| Silver Spike | DON'T DIE TILL THAT DAY | CENTRAL DEPARTMENT STORE | CENTRAL MIDNIGHT SALE | WOLF BANGKOK | THAILAND |
| Silver Spike | MEDDLE IN THE NEW ZEALAND ELECTION | EVERY KIWI VOTE COUNTS | EVERY KIWI VOTE COUNTS | SPECIAL GROUP, Auckland | NEW ZEALAND |
| Silver Spike | MEDDLE IN THE NEW ZEALAND ELECTION | EVERY KIWI VOTE COUNTS | EVERY KIWI VOTE COUNTS | SPECIAL GROUP, Auckland | NEW ZEALAND |
| Bronze Spike Campaign | TAKE A BABY STEP INTO PARENTING (PARK, HOSE, NIGHTCLUB) | MARS | PEDIGREE | MARS NEW ZEALAND, Auckland / COLENSO BBDO, Auckland | NEW ZEALAND |
| Bronze Spike | PLAY | SPARK | SPARK | SPARK NEW ZEALAND, Auckland / COLENSO BBDO, Auckland | NEW ZEALAND |
| Bronze Spike | 10 SEC. DRAMA: THE STOP LINE OF LOVE - SEASON 2 - | JMS/TOYOTA MOBILITY PARTS | CAR ACCESSORIES | HAKUHODO INC., Tokyo / HAKUHODO KETTLE INC., Tokyo | JAPAN |
| Bronze Spike | CONCENTRATION | KASIKORN LINE | LINE BK | GREYNJ UNITED, Bangkok | THAILAND |
| Bronze Spike | YOU ARE HOW YOU SLURP | UNI PRESIDENT | UNI NOODLE | ADK TAIWAN, Taipei City | TAIWAN |
| Bronze Spike | CONDOM BATTLER, GORO | OKAMOTO INDUSTRIES, INC. | CONDOM | DENTSU INC., Tokyo | JAPAN |
| Bronze Spike | GOOD MORNING WORLD | TOURISM NEW ZEALAND | NEW ZEALAND TOURISM | SPECIAL GROUP, Auckland / SPECIAL GROUP, Sydney | NEW ZEALAND / AUSTRALIA |
Film Craft
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Gold Spike | POOJA DIDI | FACEBOOK, Mumbai / TAPROOT DENTSU, Mumbai | INDIA | ||
| Gold Spike | SLOWAYS | NRMA | NRMA INSURANCE | RUMBLE STUDIOS, Sydney / CHE PROXIMITY, Sydney | AUSTRALIA |
| Silver Spike | DAUGHTER | APPLE | IPHONE 11 PRO | TBWA\MEDIA ARTS LAB, Shanghai | CHINA |
| Silver Spike | XMESS | PLENTY | PLENTY | REVOLVER, Sydney / AMVBBDO, London | AUSTRALIA / UNITED KINGDOM |
| Silver Spike | SOFA | PIDILITE INDUSTRIES | FEVICOL | OGILVY INDIA, Mumbai | INDIA |
| Silver Spike | FIRST SATURDAY | IAG ILIMITED | NRMA | REVOLVER, Sydney / CHE PROXIMITY, Sydney | AUSTRALIA |
| Silver Spike | DAUGHTER | APPLE | IPHONE 11 PRO | TBWA\MEDIA ARTS LAB, Shanghai | CHINA |
| Silver Spike | SOFA | PIDILITE INDUSTRIES | FEVICOL | OGILVY INDIA, Mumbai | INDIA |
| Silver Spike | NRMA FIRST SATURDAYS | NRMA | NRMA INSURANCE | HECKLER, Sydney / CHE PROXIMITY, Sydney | AUSTRALIA |
| Silver Spike | JEEP ICONOGRAPHY | CELICA AUTOMOBILES | 2021 JEEP COMPASS | WUNDERMAN THOMPSON , Kolkata | INDIA |
| Bronze Spike | SLOWAYS | IAG | NRMA | REVOLVER, Sydney / CHE PROXIMITY, Sydney | AUSTRALIA |
| Bronze Spike | LETTERS | CLIMATE ACT NOW | CLIMATE ACT NOW PETITION | PHOTOPLAY FILMS, Sydney | AUSTRALIA |
| Bronze Spike | CHOTU | MY CHOICES FOUNDATION - NGO | NGO / CHILD LABOUR | GOOD MORNING, Mumbai / DENTSU IMPACT, Gurgaon | INDIA |
| Bronze Spike | POOJA DIDI | FACEBOOK, Mumbai / TAPROOT DENTSU, Mumbai | INDIA | ||
| Bronze Spike | DO I KNOW U? | QUEENSLAND FAMILY AND CHILD COMMISSION | ONLINE PREDATORS | VMLY&R, Brisbane | AUSTRALIA |
| Bronze Spike | LETTERS | CLIMATE ACT NOW | CLIMATE ACT NOW PETITION | PHOTOPLAY FILMS, Sydney | AUSTRALIA |
| Bronze Spike | CHOTU | MY CHOICES FOUNDATION - NGO | NGO / CHILD LABOUR | GOOD MORNING, Mumbai / DENTSU IMPACT, Gurgaon | INDIA |
| Bronze Spike | CHICKEN | STANDARD CHARTERED | GLOBAL TRADE | TBWA\SINGAPORE | SINGAPORE |
| Bronze Spike | SLOWAYS | IAG | NRMA | REVOLVER, Sydney / CHE PROXIMITY, Sydney | AUSTRALIA |
| Bronze Spike | CHOTU | MY CHOICES FOUNDATION - NGO | NGO / CHILD LABOUR | GOOD MORNING, Mumbai / DENTSU IMPACT, Gurgaon | INDIA |
| Bronze Spike | A LIVERPOOL STORY | STANDARD CHARTERED | LCF 10TH ANNIVERSARY | TBWA\SINGAPORE | SINGAPORE |
| Bronze Spike | THE FLOW | GOJEK | GOJEK | FORSMAN & BODENFORS, Singapore | SINGAPORE |
| Bronze Spike | WHERE JOY LIVES | P&G | VICKS | PUBLICIS SINGAPORE | SINGAPORE |
| Bronze Spike | WHERE JOY LIVES | P&G | VICKS | PUBLICIS SINGAPORE | SINGAPORE |
| Bronze Spike | THE LYNCHING | TURTLE LIMITED | TURTLE | WUNDERMAN THOMPSON , Kolkata | INDIA |
| Bronze Spike | «GET YOU ALONG»CREATIVE AMINATED ADS FOR HUAWEI P40 SERIES | HUAWEI DEVICE CO., LTD. | HUAWEI P40 SERIES | CIG (CREATIVE & INTERACTION GROUP), Beijing | CHINA |
| Bronze Spike | UP, UP & TOUPEE | VIRGIN | VIRGIN AIRLINES | REVOLVER, Sydney / DDB SYDNEY | AUSTRALIA |
Glass: The Award For Change
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | TIMES OUT & PROUD CLASSIFIEDS | THE TIMES OF INDIA | THE TIMES OF INDIA | FCB INDIA , Delhi | INDIA |
Grand Prix for Good
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | NZAF - SPERM POSITIVE | NEW ZEALAND AIDS FOUNDATION | HIV PREVENTION | DDB NEW ZEALAND | NEW ZEALAND |
Healthcare
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | PLAY | SPARK | SPARK | SPARK NEW ZEALAND, Auckland / COLENSO BBDO, Auckland | NEW ZEALAND |
| Gold Spike | NZAF - SPERM POSITIVE | NEW ZEALAND AIDS FOUNDATION | HIV PREVENTION | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Silver Spike | NOW, WORDS AREN'T JUST HEARD, BUT FELT. | SAMSUNG | SAMSUNG GOOD VIBES | CHEIL INDIA, Gurgaon | INDIA |
| Silver Spike | PUBLICLY TRADED | LIFESTYLES | LIFESTYLES | FCB/SIX NY | CANADA |
| Silver Spike | PRE CHECK | NEW ZEALAND BREAST CANCER FOUNDATION | NEW ZEALAND BREAST CANCER FOUNDATION | NEW ZEALAND BREAST CANCER FOUNDATION, Auckland / COLENSO BBDO, Auckland | NEW ZEALAND |
| Silver Spike | LESSSALT | THAI HEALTH PROMOTION FOUNDATION | THAI HEALTH PROMOTION FOUNDATION | CJ WORX, Bangkok | THAILAND |
| Silver Spike | THE PUNISHING SIGNAL | MUMBAI POLICE | THE PUNISHING SIGNAL | FCB INDIA , Delhi | INDIA |
| Silver Spike | PURPLE HIVE PROJECT | BEGA | BEGA B HONEY | THINKERBELL, Melbourne | AUSTRALIA |
| Bronze Spike | STAY HOME MILES EXCHANGE | THAI AIRWAYS | THAI AIRWAYS | WUNDERMAN THOMPSON BANGKOK | THAILAND |
| Bronze Spike | ANZ MR HUMFREEZ | ANZ BANK | ANZ BANK | TBWA\AUCKLAND | NEW ZEALAND |
| Bronze Spike | YOUR PLASTIC DIET | WWF | PLASTIC DIET | GREY MALAYSIA, Petaling Jaya | MALAYSIA |
| Bronze Spike | CURING HOMESICKNESS | SYDNEY CHILDREN'S HOSPITALS FOUNDATION | FUNDRAISING INITIATIVE | CHE PROXIMITY, Melbourne | AUSTRALIA |
| Bronze Spike | NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION | TELENOR PAKISTAN | INTERNET & TELECOMMUNICATIONS | OGILVY PAKISTAN, Islamabad / TELENOR PAKISTAN, Islamabad | PAKISTAN |
| Bronze Spike | STRESS PORTRAITS | CIGNA | PUBLIC SERVICE ANNOUNCEMENT | McCANN HONG KONG | HONG KONG |
| Bronze Spike | WHERE BABIES COME FROM | GENEA | IVF AND FERTILITY SERVICES | CHE PROXIMITY, Melbourne | AUSTRALIA |
Industry Craft
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | DONATION DOLLAR COIN (SMALL SCALE AMBIENT/OUTDOOR) | THE ROYAL AUSTRALIAN MINT | DONATION DOLLAR | SAATCHI & SAATCHI, Melbourne | AUSTRALIA |
| Gold Spike | EMERSON'S - TINY PUB | LION | BEER | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Silver Spike | PERSONAL FUEL | NIKKEI INC. | THE HOSHI AWARDS FOR SCIENTIFIC IMAGINATION IN LITERATURE | DENTSU INC., Tokyo | JAPAN |
| Silver Spike | UNI-FORM | VOGUE | FASHION | OGILVY, Taipei City / OGILVY HONG KONG | TAIWAN / HONG KONG |
| Silver Spike | POCKY THE GIFT | EZAKI GLICO CO., LTD. | POCKY THE GIFT | DENTSU INC., Tokyo | JAPAN |
| Bronze Spike | FORGE AHEAD | SHENZHEN FASHION WEEK | BRAND DESIGN | SHENZHEN FASHION WEEK / SENSETEAM, Shenzhen | CHINA |
| Bronze Spike | THE LEGACY PROJECT | PERNOD RICARD INDIA PVT. LTD. | 100 PIPERS | OGILVY INDIA, Gurgaon / OGILVY INDIA, Mumbai | INDIA |
| Bronze Spike | KISS 3 | MCDONALD'S | BURGER | TBWA\THAILAND, Bangkok | THAILAND |
Innovation
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | AVATAR ROBOT CAFE | ORY LABORATORY | ORIHIME / ORIHIME-D | ADK CREATIVE ONE, Tokyo | JAPAN |
| Innovation Spike | TUNA SCOPE 2020 | KURA SUSHI | TUNA SCOPE AND AI TUNA | DENTSU INC., Tokyo | JAPAN |
Integrated
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | GOOD MORNING WORLD | TOURISM NEW ZEALAND | NEW ZEALAND TOURISM | SPECIAL GROUP, Auckland / SPECIAL GROUP, Sydney | NEW ZEALAND / AUSTRALIA |
| Bronze Spike | BORROW THE ALL BLACKS | ASB BANK | BUSINESS BANKING | ASB BANK, Auckland / WITH COLLECTIVE, Auckland | NEW ZEALAND |
| FIRST SATURDAY | NRMA | INSURANCE | CHE PROXIMITY, Melbourne | AUSTRALIA |
Media
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | PLAY NZ | TOURISM NEW ZEALAND | TOURISM NEW ZEALAND | TBWA\SYDNEY | AUSTRALIA |
| Gold Spike | MICROCODES | SAMSUNG | SAMSUNG GALAXY S20 | CHE PROXIMITY, Melbourne | AUSTRALIA |
| Gold Spike | UBER EATS NO REPEATS | UBER EATS | UBER EATS | SPECIAL GROUP, Sydney | AUSTRALIA |
| Gold Spike | DONATION DOLLAR | THE ROYAL AUSTRALIAN MINT | DONATION DOLLAR | SAATCHI & SAATCHI, Melbourne | AUSTRALIA |
| Gold Spike | A FUTURE WITHOUT CHANGE | MONASH UNIVERSITY | STUDENT RECRUITMENT | VMLY&R MELBOURNE | AUSTRALIA |
| Gold Spike | NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION | TELENOR PAKISTAN | INTERNET & TELECOMMUNICATIONS | OGILVY PAKISTAN, Islamabad / TELENOR PAKISTAN, Islamabad | PAKISTAN |
Mobile
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | STAY HOME MILES EXCHANGE | THAI AIRWAYS | THAI AIRWAYS | WUNDERMAN THOMPSON BANGKOK | THAILAND |
| Gold Spike | NOW, WORDS AREN'T JUST HEARD, BUT FELT. | SAMSUNG | SAMSUNG GOOD VIBES | CHEIL INDIA, Gurgaon | INDIA |
| Gold Spike | TUNA SCOPE 2020 | KURA SUSHI, INC. | TUNA SCOPE AND AI TUNA | DENTSU INC., Tokyo | JAPAN |
| Silver Spike | TUNA SCOPE 2020 | KURA SUSHI, INC. | TUNA SCOPE AND AI TUNA | DENTSU INC., Tokyo | JAPAN |
| Silver Spike | SECRET MENU | KFC | KFC APP | OGILVY AUSTRALIA, Sydney | AUSTRALIA |
| Bronze Spike | STAY HOME MILES EXCHANGE | THAI AIRWAYS | THAI AIRWAYS | WUNDERMAN THOMPSON BANGKOK | THAILAND |
| Bronze Spike | TIKTIONARY | BYTEDANCE KK | TIKTOK | DENTSU INC., Tokyo / BYTEDANCE KK, Tokyo | JAPAN |
| Bronze Spike | CREATE WITH AIR MAX | NIKE | AIR MAX | AKQA, Shanghai | CHINA |
| Bronze Spike | THE 8-BIT JOURNO | VICE MEDIA | NEWS SERVICE | DENTSU WEBCHUTNEY, Mumbai | INDIA |
Music
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | DREAM BABY DREAM | SPINIFEX GUM | SPINIFEX GUM | SDWM, Melbourne | AUSTRALIA |
| Silver Spike | UNSUNG | WARNER MUSIC ASIA | MUSIC | IRIS SINGAPORE | SINGAPORE |
| Silver Spike | FEEL THE RHYTHM OF KOREA | KOREA TOURISM ORGANISATION | KOREA TRAVEL | KOREA TOURISM ORGANIZATION, Wonju / HS AD, Seoul | SOUTH KOREA |
| Bronze Spike | BONDS UNPLUGGED | BONDS | PERIOD UNDIES | LEO BURNETT MELBOURNE | AUSTRALIA |
| Bronze Spike | THE FIRST TAKE | THE FIRST TAKE MUSIC | THE FIRST TAKE | TBWA\HAKUHODO INC., Tokyo | JAPAN |
| Bronze Spike | DO SOMETHING NEW NEW ZEALAND | TOURISM NEW ZEALAND | NEW ZEALAND TOURISM | SPECIAL GROUP, Auckland | NEW ZEALAND |
Outdoor
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | DONATION DOLLAR | THE ROYAL AUSTRALIAN MINT | DONATION DOLLAR | SAATCHI & SAATCHI, Melbourne | AUSTRALIA |
| Gold Spike | DONATION DOLLAR | THE ROYAL AUSTRALIAN MINT | DONATION DOLLAR | SAATCHI & SAATCHI, Melbourne | AUSTRALIA |
| Silver Spike | BURNT CHRISTMAS TREE | AUSTRALIAN RED CROSS | DISASTER RELIEF FUND | DDB SYDNEY | AUSTRALIA |
| Silver Spike | THE PUNISHING SIGNAL | MUMBAI POLICE | SIGNAL | LODESTAR UM, Mumbai / FCB INDIA , Delhi | INDIA |
| Silver Spike | SLOWAYS | NRMA | INSURANCE | CHE PROXIMITY, Melbourne | AUSTRALIA |
| Silver Spike | DONATION DOLLAR | THE ROYAL AUSTRALIAN MINT | DONATION DOLLAR | SAATCHI & SAATCHI, Melbourne | AUSTRALIA |
| Bronze Spike Campaign | AGGRESSIVE GRANDCHILD, MAD COUSIN, RESTLESS NEPHEW | MCDONALD'S INDONESIA - PT REKSO NASIONAL FOOD | HAPPY MEAL | FLOCK, Jakarta | INDONESIA |
| Bronze Spike Campaign | BRIDGE, BIKE, ROAD | TOKYO TOKYO | TOKYOTOKYO.COM.PH - ONLINE DELIVERY SERVICE | OGILVY PHILIPPINES, Makati City | THE PHILIPPINES |
| Bronze Spike | THE WORLD’S FIRST STREET OF EXCUSES | SEDRIN | BEER | AB INBEV, Shanghai / PARTY A, Shanghai | CHINA |
| Bronze Spike | A FUTURE WITHOUT CHANGE | MONASH UNIVERSITY | STUDENT RECRUITMENT | VMLY&R MELBOURNE | AUSTRALIA |
| Bronze Spike | EMERSON'S - TINY PUB | LION | BEER | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Bronze Spike | GALAXY GRAFFITI | SAMSUNG ELECTRONICS | SAMSUNG MOBILE | CHEIL WORLDWIDE , Seoul | SOUTH KOREA |
PR
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | MICHELIN IMPOSSIBLE | KFC | KENTUCKY FRIED CHICKEN | OGILVY AUSTRALIA, Sydney / OPR AGENCY, Sydney | AUSTRALIA |
| Gold Spike | THE PUNISHING SIGNAL | MUMBAI POLICE | THE PUNISHING SIGNAL | FCB INDIA , Delhi | INDIA |
| Gold Spike | BURNT CHRISTMAS TREE | AUSTRALIAN RED CROSS | DISASTER RELIEF FUND | DDB SYDNEY | AUSTRALIA |
| Gold Spike | YOUR PLASTIC DIET | WWF | PLASTIC DIET | GREY MALAYSIA, Petaling Jaya | MALAYSIA |
| Gold Spike | NZAF - SPERM POSITIVE | NEW ZEALAND AIDS FOUNDATION | HIV PREVENTION | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Silver Spike | GENERATION INTERVENTION | FOUR SEASONS | CONDOMS | CHE PROXIMITY, Melbourne | AUSTRALIA |
| Silver Spike | PLAY NZ | TOURISM NEW ZEALAND | TOURISM NEW ZEALAND | TBWA\SYDNEY | AUSTRALIA |
| Silver Spike | DONATION DOLLAR | THE ROYAL AUSTRALIAN MINT | DONATION DOLLAR | SAATCHI & SAATCHI, Melbourne | AUSTRALIA |
| Silver Spike | GOOD MORNING WORLD | TOURISM NEW ZEALAND | NEW ZEALAND TOURISM | SPECIAL GROUP, Auckland / SPECIAL GROUP, Sydney | NEW ZEALAND / AUSTRALIA |
| Silver Spike | A CIPHERED RELEASE OF MUSIC VIDEO : STRAY SHEEP CODE | SONY MUSIC LABELS / REISSUE RECORDS | KENSHI YONEZU "STRAY SHEEP" | SIX, Tokyo / HAKUHODO INC., Tokyo / HAKUHODO KETTLE INC., Tokyo | JAPAN |
| Silver Spike | MICHELIN IMPOSSIBLE | KFC | KENTUCKY FRIED CHICKEN | OGILVY AUSTRALIA, Sydney / OPR AGENCY, Sydney | AUSTRALIA |
| Silver Spike | THE PUNISHING SIGNAL | MUMBAI POLICE | THE PUNISHING SIGNAL | FCB INDIA , Delhi | INDIA |
| Silver Spike | AVATAR ROBOT CAFE | ORY LABORATORY | ORIHIME / ORIHIME-D | ADK CREATIVE ONE, Tokyo | JAPAN |
| Silver Spike | CHECKUP CHAMPIONSHIP | HDY HOLDINGS, THE UNIVERSITY OF TOKYO, ADVANCED INDUSTRIAL SCIENCE & TECHNOLOGY | HEALTH IMPROVEMENT PROGRAM | HAKUHODO KETTLE INC., Tokyo / HAKUHODO INC., Tokyo | JAPAN |
| Silver Spike | CURING HOMESICKNESS | SYDNEY CHILDREN'S HOSPITALS FOUNDATION | FUNDRAISING INITIATIVE | CHE PROXIMITY, Melbourne | AUSTRALIA |
| Bronze Spike | NZAF - SPERM POSITIVE | NEW ZEALAND AIDS FOUNDATION | HIV PREVENTION | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Bronze Spike | KFC WEDDINGS | KFC | KENTUCKY FRIED CHICKEN | OGILVY AUSTRALIA, Sydney / OPR AGENCY, Sydney | AUSTRALIA |
| Bronze Spike | STAY HOME MILES EXCHANGE | THAI AIRWAYS | THAI AIRWAYS | WUNDERMAN THOMPSON BANGKOK | THAILAND |
| Bronze Spike | NZ SAYS '39' | TOURISM NEW ZEALAND | NEW ZEALAND TOURISM | SPECIAL GROUP, Auckland / SPECIAL GROUP, Sydney | NEW ZEALAND / AUSTRALIA |
| Bronze Spike | TIMES OUT & PROUD CLASSIFIEDS | THE TIMES OF INDIA | THE TIMES OF INDIA | FCB INDIA , Delhi | INDIA |
| Bronze Spike | GENERATION INTERVENTION | FOUR SEASONS | CONDOMS | CHE PROXIMITY, Melbourne | AUSTRALIA |
| Bronze Spike | WORLD'S MOST REPORTED TRAILER | TRIGGER HAPPY | THAPPAD | DENTSU WEBCHUTNEY, Mumbai | INDIA |
| Bronze Spike | AI MANGA ~TEZUKA2020~ | KIOXIA CORPORATION | CORPORATION ADVERTISEMENT | WUNDERMAN THOMPSON TOKYO | JAPAN |
| Bronze Spike | MEDDLE IN THE NEW ZEALAND ELECTION | EVERY KIWI VOTE COUNTS | EVERY KIWI VOTE COUNTS | SPECIAL GROUP, Auckland | NEW ZEALAND |
Print & Publishing
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | LANGUAGE SANCTUARY – AD SPACE FOR PROTECTING ENDANGERED LANGUAGE | OKINAWA TIMES | 70TH ANNIVERSARY CAMPAIGN | DENTSU INC., Tokyo | JAPAN |
| Silver Spike Campaign | MEETINGS. MOVIES, TALKING CAR | VOLKSWAGEN | VW GTI | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Bronze Spike Campaign | AGGRESSIVE GRANDCHILD, MAD COUSIN, RESTLESS NEPHEW | MCDONALD'S INDONESIA - PT REKSO NASIONAL FOOD | HAPPY MEAL | FLOCK, Jakarta | INDONESIA |
Radio & Audio
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | FLOAT LIKE A DODO | DEFENCE FORCE RECRUITMENT | ONLINE AD | VMLY&R MELBOURNE | AUSTRALIA |
| Silver Spike Campaign | LAKE, SATELLITE, TRAINS | MCDONALD'S NEW ZEALAND | BIG MAC | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Silver Spike Campaign | POP POWER PUMP, HIP HOP SPIN CLASS, GERMAN JOG TECHNO | BAIADA - LILYDALE/STEGGLES | TURKEY | M&C SAATCHI, Sydney | AUSTRALIA |
| Bronze Spike Campaign | POP POWER PUMP, HIP HOP SPIN CLASS, GERMAN JOG TECHNO | BAIADA - LILYDALE/STEGGLES | TURKEY | M&C SAATCHI, Sydney | AUSTRALIA |
| Bronze Spike | GERMAN JOG TECHNO | BAIADA - LILYDALE/STEGGLES | TURKEY | M&C SAATCHI, Sydney | AUSTRALIA |
STATISTICS
| Category | Entries | Grand Prix | Gold | Silver | Bronze | Spike | Total Spikes |
| Brand Experience and Activation | 377 | 1 | 5 | 10 | 30 | 0 | 46 |
| Creative eCommerce | 50 | 1 | 1 | 2 | 3 | 0 | 7 |
| Creative Effectiveness | 24 | 1 | 0 | 0 | 0 | 1 | 2 |
| Creative Strategy | 87 | 1 | 1 | 3 | 3 | 0 | 8 |
| Design | 150 | 1 | 3 | 4 | 6 | 0 | 14 |
| Digital | 339 | 1 | 4 | 7 | 16 | 0 | 28 |
| Digital Craft | 66 | 1 | 0 | 1 | 3 | 0 | 5 |
| Direct | 221 | 1 | 3 | 5 | 10 | 0 | 19 |
| Entertainment | 108 | 1 | 2 | 3 | 3 | 0 | 9 |
| Film | 372 | 1 | 1 | 7 | 7 | 0 | 16 |
| Film Craft | 227 | 0 | 2 | 8 | 17 | 0 | 27 |
| Glass: The Award for Change | 20 | 1 | 0 | 0 | 0 | 0 | 1 |
| Healthcare | 146 | 1 | 1 | 6 | 7 | 0 | 15 |
| Industry Craft | 90 | 1 | 1 | 3 | 3 | 0 | 8 |
| Innovation | 8 | 1 | 0 | 0 | 0 | 1 | 2 |
| Integrated | 35 | 1 | 0 | 0 | 2 | 0 | 3 |
| Media | 228 | 1 | 5 | 6 | 11 | 0 | 23 |
| Mobile | 95 | 1 | 2 | 2 | 4 | 0 | 9 |
| Music | 44 | 1 | 0 | 2 | 3 | 0 | 6 |
| Outdoor | 162 | 1 | 1 | 4 | 6 | 0 | 12 |
| PR | 219 | 1 | 4 | 10 | 9 | 0 | 24 |
| Print and Publishing | 76 | 1 | 0 | 1 | 1 | 0 | 3 |
| Radio and Audio | 79 | 1 | 0 | 2 | 2 | 0 | 5 |
| Grand Prix for Good | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| Total: | 3223 | 23 | 36 | 86 | 146 | 2 | 293 |
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