
The multiplayer online game title seeks to position itself as a media platform for advertisers and marketers to offer in-game advertising.
SINGAPORE - Oriented Games, the online video game publisher that holds the rights for Hello Kitty Online for Singapore and Malaysia, has appointed Red Dawn Communications as its PR agency in the city-state on a retainer basis.
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Newly independent and armed with its Converged strategy, Havas Media is pushing for growth in APAC. But with a limited regional presence, key account losses, and stiff competition from larger, tech-savvy rivals, the agency faces an uphill battle to prove its relevance and scalability in a cutthroat market.
The network is calling the solution the advertising industry’s 'first large marketing model'.
UltraSuperNew's creative chiefs in Tokyo pick the APAC campaigns that stand a good chance of winning a Lion.