A host of Group M agencies will manage the account across different markets, including the UK.
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With rumours circulating that users will have to pay to use Google Gemini’s AI-powered search, experts attempt to answer some key questions. Namely, how will this impact the future of search and does its potential create an opportunity for brands?
Companies are talking the talk less and less when it comes to LGBTQIA+ equality, and that’s no bad thing if they aren’t ready to walk yet, much less march.
SOUNDING BOARD: As the growing trend of influencers dishing out advice online grows—be it across health, finance or food—Campaign asks experts whether this approach is marketing genius or risky territory.
Feeling the stress of announcing their availability on LinkedIn, a group of creatives banded together to document their experience in a comedic film—and sparked a movement in the process.
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