GroupM Interaction Indonesia ups digital strategy

The new tools include Campaign Measurement, which will help the company optimise client campaigns and Campaign Impact, which will help GroupM Interaction's clients evaluate the messaging and creative of their online campaigns.  

"We want to ensure that we are creating the best plans to meet the client's objectives," said Amin Azman, managing director at GroupM Interaction Indonesia. "Effective Measure provides us with the in-depth demographics required to meet the more targeted needs of our clients." 

Currently, Effective Measure provides GroupM Interaction with more than 200 demographic and psychographic reference points collected through tags on Indonesian websites.