Grey HK adds Brand’s Bird’s Nest to Cerebos creative duties

Publicis Hong Kong was the incumbent agency on the Brand’s Bird’s Nest creative account for three years. The agency confirmed the news and said that the whole Brand’s team had resigned.

Grey Hong Kong has worked on Brand’s Essence of Chicken creative account since 2008, as well as a wide range of Brand’s health supplement products including its InnerShine brand. Desmond Chan, the agency’s GM, said the agency won the new business due to its good performance.

Cerebos previously appointed Canton pop star Eason Chan as its brand ambassador for Brand’s Essence of Chicken to make the products more appealing to young consumers.

Reported yesterday, AAA Media, a media agency under Aegis Media Taiwan, won Brand's Essence of Chicken media business.