MANILA - Globe Telecom, the second largest telecom player in the Philippines, has handed creative duties for its consumer broadband and landline services to McCann sister shop, Harrison Communications, without a pitch.
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The leadership change comes as HIID aims for accelerated growth which could include acquisitions
With the launch of Realize, CEO Adam Singolda wants Taboola to move past its origins in native advertising to focus on the entire performance landscape.
Pandering to GenZ by ‘meme-jacking’ will not help brands if they do not compensate and credit creators, says Bob Gold & Associates’ Albert Heape
Incumbent Havas Media Network has handled the account ever since 2015.
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