Kenny Lim
Jun 15, 2010

Global Capital & Development hires Ogilvy PR Singapore for Malaysia development

SINGAPORE - Global Capital & Development (GCD) has appointed Ogilvy PR Singapore for Medini, the flagship development of Iskandar Malaysia, following a three-way competitive pitch.

Global Capital & Development hires Ogilvy PR Singapore for Malaysia development
As lead investor in Medini, GCD is made up of several investor groups including a consortium of investors led by Mubadala, a business development and investment company based in Abu Dhabi, UAE.

In addition, the consortium consists of ALDAR Properties PJSC; Malaysia Ventures and other private investors. Together in partnership with Iskandar Investment Berhad, the group aims to develop areas acquired within Medini, Malaysia.

Ogilvy PR has been charged to develop and execute a regional public relations strategy for Medini to build its profile while attracting investment to the area.

On the appointment, Samuel Sim, sales and marketing director at GCD, said: “The Ogilvy PR Singapore team clearly demonstrated an understanding of the significance of the Medini project to the Iskandar region, and the tremendous opportunities that exist to raise the profile of this fantastic new city complex.”

He added: “Iskandar Malaysia is primed to be a strong metropolis of international standing. Ogilvy understands the power of this region and we look forward to a successful partnership that will bring greater interest to the region than ever before.”

Ee Rong Chong, deputy managing director at Ogilvy PR Singapore, added: “We are delighted to be working GCD to build and enhance the corporate profile of Medini, as well as create visibility for this new blueprint for the region.”

“We have developed an exciting outreach campaign that engages media and key influencers to articulate the Medini story as the ideal investment destination in Southeast Asia,” said Ee.

Related Articles

Just Published

6 hours ago

Tit for tat: Dentsu Thailand fights gambling with ...

Dentsu Creative and The Stop Gambling Foundation repurpose the style and visuals of gambling ads to push out a stark warning to Thai youth.

7 hours ago

Why gender-equality campaigns need to go past mushy ...

IWD 2025: Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action and change.

7 hours ago

'It's never been a better time': BBDO's global ...

In an interview with Campaign Asia, global CEO Nancy Reyes and chief creative officer Chris Beresford-Hill discuss their commitment to creativity, a new global positioning, female leadership, and why they believe the best is yet to come.

8 hours ago

'Creativity is not bound by age, it only evolves ...

Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.