The move is expected to help Getty meet what it describes as a growing demand for versatile and compelling creative content from its customers. According to a statement from Getty, the acquisition was driven by a ‘growing appetite for a greater choice of local and global content’.
"The acquisition positions us to meet and exceed our customers' demand for this unique content across both the Asia-Pacific region and globally," said Jonathan Klein, co-founder and chief executive of Getty Images (pictured), in a statement.
The acquisition will see Getty expand its geographic reach and make Photolibrary’s content - including the Peter Arnold and Oxford Scientific collections more widely available for global online distribution.
Photolibrary content will be supported by Getty’s website and imagery distribution platform, which features search in local languages and local currency transactions.