Shauna Lewis
2 hours ago

Gaming giant Electronic Arts reviews global media account

Account is currently handled by T&Pm.

Electronic Arts: produces FC series, The Sims, Battlefield and Star Wars Jedi: Survivor
Electronic Arts: produces FC series, The Sims, Battlefield and Star Wars Jedi: Survivor

 Fifa owner Electronic Arts has launched a review of its global media account. 

The account is currently handled by integrated agency T&Pm. Campaign understands the agency is repitching for the account through a group solution with media network GroupM. The agency, then known as MSix & Partners, was appointed in 2019 after EA split with Starcom.

At the time, MSix & Partners was a media agency within WPP but it has since integrated with The & Partnership to form T&Pm.

When the agency was a media shop alone, EA was one of its top three spending clients as of the end of 2023. 

The video-games company produces titles such as FC25, The Sims, Battlefield and Star Wars Jedi: Survivor.

T&Pm declined to comment and EA did not respond to Campaign’s requests for comment.

Source:
Campaign UK

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