Fulford PR retains Pure Group and Beam Global

It has retained Pure Group for a second consecutive year, and Beam Global for the sixth year running.

Linda Fulford, managing director of Fulford Public Relations, said, “This is outstanding news for the team, and we’re looking forward to continuing this relationship with both Pure Group and Beam Global. Besides demonstrating the team’s expertise in these areas, it also showcases the agency’s strength to add value and strategic input year-on-year.”

The win for Pure Group will aim to raise awareness and publicity matters for the group’s two Pure Yoga clubs and for the overall group in Singapore. The agency was responsible for the launch of Pure Group’s inaugural Pure Fitness club in Singapore in April 2010.

Pure Fitness will also be launching its second club at Asia Square later in the year, in which the Pure Group aims to cater to consumers seeking the best fitness experience, strengthening its position as the premium fitness and lifestyle brand in Asia, through this group.

Conina Mui, regional marketing manager of Pure Group, said, “We have found Fulford PR’s knowledge and counsel pertaining to the local landscape invaluable. Pure is a fast-growing premium lifestyle brand, and PR is an integral component of our communications mix. We are looking forward to growing our relationship with the team.”

Meanwhile, Fulford PR will continue to handle publicity for Beam Global Asia’s brown spirits portfolio, which includes leading single malt whiskies such as The Macallan and Highland Park, as well as premiere Cognac brand, Courvoisier.   

Alex Yong, country manager, Singapore at Beam Global Asia, commented, “Beam Global Asia and Fulford PR have established a great working relationship since the first year of appointment in 2006. We’ve been very pleased with the results the agency has delivered in the past and look forward to another year of this successful partnership.”