Apr 26, 2010

Frooti | Juicy Mango Surprise | India

Parle Agro's Frooti, the most popular mango drink sold in India, is playing pranks on pedestrians in its latest television campaign 'Mango juicy surprise'.

Frooti | Juicy Mango Surprise | India
The TV ads will go on air nationwide, starting on 27 April. The promotional drive also involves live outdoor stunts and direct marketing. Frooti will additionally host initiatives in metros, shopping malls, schools and youth venues across India.

Agency Creativeland Asia has created oversized mangos up to nine feet tall to surprise people on the street. Eight hidden cameras have been set in strategic locations to capture the best expressions of the targets when the mangos fall from the sky and roll down the slope.

“This year we have focused more on the real mango aspect in a sort of fun, ‘why grow up’ way,” said Nadia Chauhan, joint managing director and chief marketing officer at Parle Agro.

Sajan Raj Kurup, chairman and chief creative officer of Creativeland Asia, also added: “What we have attempted is nothing short of crazy. It’s amazing when such risks in communication pay off. We will not stop here — we intend to drive it on the ground and on the web too with a lot more pranks, virals and user-generated mango prank videos.”


Sidewalk surprise:


Park bench surprise:


Rolling surprise:



Credits:
Project Mango Juicy Surprise
Client Parle Agro
Creative agency Creativeland Asia
Chief creative officer Sajan Raj Kurup
Executive creative director Vikram Gaikwad
Creative director Anu Joseph
Art director Shirin Johari
Copywriter Sajan Raj Kurup,
Production company Nirvana Films
Exposure Television, outdoor

Source:
Campaign Asia

Related Articles

Just Published

26 minutes ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

1 hour ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

2 hours ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

2 hours ago

Mark Read: 'People are happier when they’re in the ...

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.