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Aug 27, 2024
From sidelines to spotlight: Why brands need to pay attention to women gamers
With women breaking stereotypes, it's time brands look beyond gender while mapping their advertising strategies on gaming platforms, says Gamezop co-founder Gaurav Agarwal.
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Mark Read to step down as WPP CEO after seven years
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Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
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Agency Report Card 2024: McCann Worldgroup
Despite creative highs and big wins in India and Southeast Asia, McCann APAC’s 2024 story was one of steady resolve rather than standout acceleration—with structural shifts, China softness and the looming Omnicom–IPG merger shaping a pivotal year ahead.