Staff Reporters
Apr 18, 2022

Former P&G and Diageo marketer joins Sephora

Stuart La Brooy will join the beauty retail giant as VP of marketing in Southeast Asia and Oceania.

Stuart La Brooy
Stuart La Brooy

Sephora, the beauty and skincare brand owned by retail conglomerate Louis Vuitton Moët Hennessy (LVMH), has named Stuart La Brooy as its new VP of marketing in Southeast Asia and Oceania.

Prior to this, he was senior marketing director at Diageo where he led growth for brands including Johnnie Walker, Guinness, Tanqueray and Singleton. He also spent over a decade at P&G where he was digital and partnerships director for SK-II.

In his new role based in Singapore, La Brooy will lead a team across marketing, customer loyalty, and brand and will report to Sarah Boyd, managing director of Southeast Asia and Oceania. He will also join the strategic committee for the region.

La Brooy said in a statement: “Sephora has been disrupting the beauty industry since day one, is a strong advocate of diversity, equity and inclusion, and is known for deploying advanced marketing technologies and analytics to deliver a seamless customer experience across its e-commerce sites, digital platforms and stores.”

Sephora is currently doubling down on its omni-channel retail strategy across 36 markets.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: FCB's Claire Herselman transforms ...

Get to know the senior copywriter who moved to London at 18 and worked as a barista.

1 day ago

WPP boss Mark Read hits back at employee vitriol ...

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.

1 day ago

How young Malay-Muslim women are spending and consuming

Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.

1 day ago

Singtel's attempt to reimagine LNY traditions ...

The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.