Benjamin Li
Jul 11, 2011

Former OMD Shanghai head of digital joins Maxus

HONG KONG - Former head of digital at OMD Shanghai Martin Shaw will join Maxus Hong Kong in mid-August. He'll take on the newly-created role of head of digital for North Asia.

Martin Shaw joins Maxus as North Asia head of digital
Martin Shaw joins Maxus as North Asia head of digital

Shaw (pictured) has 16 years of brand and direct marketing experiences in both digital and traditional media. He worked for OMD for four-and-a-half years, initially as the group's digital head in the UK, before moving to OMD China as head of business development in March 2009. He initially ran the Intel account at OMD Beijing, but had been head of digital  at OMD Digital in Shanghai since August last year. There, he was managing key client accounts including Visa, Pepsi, Johnson and Johnson, McDonald's, Bosch, Levi's and Virgin Atlantic.

His career in digital began at Mindshare in 2000, where he switched from a successful career on the TV side of the agency to setting up and running the digital buying team.

Prior to that he had stints at Starcom UK and with I-level, at the time the UK’s leading independent digital agency.

“Martin comes with a terrific track record of successes," Caroline Chan, managing director of Maxus Hong Kong said. “With his arrival, he can provide us with more support in growing digital as the foundation of our relationships."

 

Source:
Campaign China

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