shangrila
.png&h=268&w=401&q=100&v=20170226&c=1)
Shangri-La delivers enchanting film for the young and young-at-heart
The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.
Shangri-La depicts fantastical new world to re-engage travellers
McCann Worldgroup teams up with Grammy-winning director Dave Meyers to create 'Find Your Shangri-La', a film exploring a new world of unimaginable beauty and luxury.
Shangri-La Group launches family-centric brand Fam.ily
New offering aims to create experiences for multi-generational families and support customers on their parenting journeys.
Can you spot the changes in Shangri-La's new brand identity?
REBRANDING EXERCISES: The hotel chain makes subtle tweaks to its logo upon its 50th anniversary.
Rebrand for Shangri-La's Jen chain includes bilingual logo
REBRANDING EXERCISES: A logo meant to be inclusive for both Chinese and English speakers anchors a full rebrand by Design Bridge Shanghai.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
