Kenny Lim
Jun 29, 2009

F&N appoints Creative Juice\Sil for reality TV show platform

KUALA LUMPUR - F&N Diaries has appointed Creative Juice\Sil to promote its Ideal Evaporated Milk product through a reality TV programme in Malaysia.

F&N appoints Creative Juice\Sil for reality TV show platform
To boost the product’s premium imagery through culinary indulgence, Creative Juice will be launching an eight-episode reality show, ‘Ideal will make you a Celebrity Chef’, to showcase new and innovative ways of using the dairy product in cooking.

Apart from a cash prize, participants have the chance of working under a real celebrity chef (Chef Zam) and will have a recipe book published. The half-hour reality show is set to kick off in August.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.